Accurate and ingenious integration of soft text marketing and corporate promotion information

How can soft text marketing be integrated accurately and skillfully with the company’s promotional information? Here I summarize a total of four points:

First, data fusion

Not all enterprises need to carry out data fusion, but should carry out according to their own business characteristics. For example, some companies are big data companies and have their own data. It’s not much use if some data is fragmented. However, through the statistical analysis of the data, these data can become valuable information.

In the age of mobile internet, we must make reasonable use of information, format the information, and write data and charts into words to make people feel refreshed.

At the same time, we can also turn these data into news, turn these data into reports with industrial value, and then implant these materials into our own lives. If such news is spread, it will definitely cause a sensation.

Second, place an ad in the product

How to place an ad? Don’t write out the company’s IP, characters, brand, marketing, etc. from the beginning, but talk about some hot topics in society and the current status of the industry before introducing products.

For example, a smart device can be installed next to an old man, so that when children are in a foreign country, they can use their mobile phones to check on their parents and monitor their actions and sleep conditions. In this case, how to promote it? ?

We can start with a story at the beginning, about the relationship between parents and children, and then introduce the product to solve their problems, so that everyone can resonate, and the company’s product information Incorporate it into our advocacy.

Third, conduct industry analysis on entrepreneurs

Company founders can analyze the industry through the power of the media. For example, we are engaged in Internet finance, and we can explain entrepreneurs’ ideas based on their industry analysis. This will greatly enhance the authority of the company and products.

Moreover, the Spring Festival is approaching, and major media are producing year-end special issues. We can use the media to fully convey the message conveyed by the company founder.

Fourth, a new business model

Start by looking at new companies or new products. If this is a good model, a new model, then the media will notice, and before the media notices this, we have to fully explain our business model.

In fact, to make well-known soft articles is to follow the requirements of our product managers and our requirements, to conduct interviews and dig out what they want to express. In this way, the creative business model can be subtly integrated into the marketing soft article.