How to calculate the increase or decrease of Taobao's gross profit margin? Hubei wins the championship to teach you the formula

After Taobao opened a store, we had to calculate the profit. After all, opening a store is also to make money, but many people don’t know what the gross profit rate is after Taobao opens a store, and they don’t know how to make a profit. It is estimated that many people do not know. Let Hubei win the championship education to introduce in detail!

Gross profit is the balance after subtracting the original purchase price from the sales revenue (selling price) of commodities, specifically, the shipment price minus the purchase price. Gross profit margin is the percentage of gross profit margin to sales revenue. Gross profit margin = [gross profit (sales revenue - cost of sales) ÷ sales revenue]

Let’s take a look at the cost of opening a Taobao store:

In addition to the cost of our own goods, we should also calculate the cost of shipping, labor costs, related activities and promotion costs. Only by removing these can we consider it as revenue for the store. For example: to buy clothes, the purchase price is 20 yuan, and you sell it on Taobao for 50 yuan, and the gross profit rate is 60%. It seems that you really made a lot of money.

But in fact, in addition to promotion costs, decoration costs, etc., a profit of 20% may already be very good.

Therefore, the real calculation of store income is based on the actual income, minus all incidental expenses and costs, and the remaining expenses can be regarded as store income.

Opening a store on Taobao is mainly different from the physical store. The part saved is the store cost, and the labor cost can also be saved partly, which is mainly operated by the seller.

In addition, some sellers’ stores are operated at zero cost, and they are looking for merchants who deliver on behalf of them. Although the order cost is low, the profit margin is low. But the method of calculating profit is the same.

What are the profit methods of Taobao store:

First of all, the store needs to have its own characteristics, and it also needs to have its own characteristics in the marketing process. For example, we can give some small gifts during the sales process. Although these small gifts are not expensive, buyers will be very happy when they receive them, and so on.

Secondly, in the selection of goods in the store, we need to choose unique goods. Now Taobao’s homogenized products are very serious, leading to increasingly fierce competition. As long as we find unique products, we can arouse consumers’ desire to buy. This can also drive maximum traffic and revenue to the store.

Finally, Hubei Winning Education wants us to have special management of the store. Just about everyone knows that a lot of buyers tend to buy something unique when shopping for something. Everyone likes novelty, so we also need some creativity in our business, such as some designs or small gifts.