How to understand Taobao weight? Winning the championship teaches you the key points

Today, Winning Education will share with you what is the impact of Taobao’s weight? Many people know that the traffic on Taobao is very important, but they don’t know how the traffic comes from? In fact, the traffic comes from the search volume + positive evaluation, and it comes from the transaction evaluation. But these two data are not the same thing. Good reviews = number of transactions + comments + replies; and search volume = store search index / total store browsing time. Therefore, it can be seen from these two data that the number of visitors and user transaction records on Taobao are one of the key data affecting the weight.

Then let’s talk about the composition of Taobao’s weight and how to improve Taobao’s weight! First of all, we must know what Taobao weights include? There is traffic coming in: natural ranking, store rating, DSR and transaction evaluation, etc.; after the traffic comes in, it needs to be classified and ranked to get the corresponding weight.

1. Natural ranking

Taobao officials will sort the products according to the sales data and comprehensive strength of your products, and the products in the front will have a greater chance of being ranked in the front.

2. DSR and transaction evaluation

DSR is the ratio of the number of people who have evaluated the quality of the product in the evaluation to the total number of evaluations. That is to say, when you sell a product, buyers will praise your product and give you a score at the same time, so that these data can be used to influence indicators such as natural ranking and transaction evaluation. The quality of the transaction evaluation is also one of the keys for buyers to rate the store as a whole and comprehensively judge whether the store has core competitiveness in the entire Taobao ecosystem. Therefore, if you want to improve the buyer’s experience, you must first improve the seller’s DSR and transaction evaluation.

3. Collection plus purchase rate

This data is what we must pay attention to, and we can increase the weight by increasing the additional purchase rate of the product. How to increase the product collection plus purchase rate? 1. The product details page should be well displayed, including product description, store introduction, promotion information, etc. 2. Relevant store discount information can be added to the details page to increase consumers’ desire to purchase, thereby increasing the rate of additional purchases and favorites. 3. The product evaluation should be filled in completely, and the evaluation should be objective and true.

4. Customer Interaction

In fact, this point is more important for newly opened stores. Because customers interact with us, they will increase their favorability for the product. If there are more customers, it can also increase the weight of our store on Taobao. We can add more interactive links or groups when doing event marketing or promotion, so that everyone can interact together, which can also increase customers’ trust in the product, which will also increase the click-through rate and transaction rate.

5. Number of evaluations (weight)

Everyone knows this very well, but why do many people say that evaluation is weighty? Because every user hopes to get a high-quality product, this is a question that all our e-commerce sellers will think about, and Ma Xiaoman will not say much here. (1) The transaction evaluation can be displayed in the buyer show and buyer group, which is convenient for buyers to understand the situation of the baby. (2) The seller’s comments can be directly displayed to consumers, which facilitates better communication and communication between buyers and sellers during the transaction process.