What should I do if the conversion rate of Taobao is poor? Winning the championship teaches everyone the solution

Conversion rate is a very important indicator and has been discussed all the time. So what exactly is conversion rate? The conversion rate is the ratio of the number of customers who have made transactions in a certain period of time to the total number of transactions in the previous period of this stage, and it can well reflect the business status of this business in a certain period of time. So if we want to increase the conversion rate, then we have to find ways to increase the turnover rate of our products or services. Let’s talk about this issue.

1. Why the conversion rate is poor

1. The quality of the product itself is not good, and buyers don’t trust it: If your product itself has problems, it is impossible to have a high conversion rate, so we must pay attention to the quality of our products; 2. Main image and details The page does not have outstanding advantages: We want to let buyers know what we are selling, so at this time we need to highlight the selling points and advantages of our products to attract them, so that they will be interested in us; 3. The activity is not strong enough: If you want to increase the conversion rate, then you need to do more activities; 4. There are violations in the store: Many sellers will do some violations in order to improve their conversion rate, which will lead to being banned in the store , so we must avoid this from happening.

2. Factors Affecting Conversion Rate

1. Product quality: Before buying any product, we will compare the product quality. If the quality of the product we buy is not very good, then the conversion it will eventually bring to you will also be lower. 2. Price: If we want consumers to make purchases, we must make a fuss about the price, so price is a very important factor affecting the conversion rate. 3. If the discount is strong, our conversion rate will be relatively high; on the contrary, if the discount is small, our conversion rate will be very low. 4. After-sales service: After consumers purchase goods, customer service personnel must deal with some questions and requirements raised by them in a timely manner. 5. Store decoration and style: Store decoration must conform to the aesthetics of consumers, and at the same time, consumers must have a pleasant shopping experience.

3. Solutions (specific implementation methods)

First of all, we have to analyze, what is the reason for the low conversion rate of our store? Because of what factors? If it is a product quality problem: such as product pictures, store decoration, after-sales service, etc.; if the store positioning is inaccurate: such as product price positioning, etc.; if the traffic channel selection is unreasonable: the main performance is that the product has no sales due to too little traffic, Or the traffic and search volume of the through train is insufficient; if the details of the baby are not attractive: for example, the details page lacks detailed introductions and product pictures, etc.; The ability is not good and so on.

Winning Education has heard many merchants say: “Taobao is an e-commerce platform, so I can’t improve the conversion rate of my products or services, right?” Well, do you know that this kind of thinking is actually wrong, because if you think about Taobao? It can also be difficult to increase sales of your product or service without understanding.