How to learn e-commerce from scratch? win to share
For novices, the most important thing to learn to do e-commerce is to attract traffic. In fact, the reason is easy to understand. Only after customers search for keywords on the platform can they see products and click to generate traffic. Next, I will talk about the education of winning the championship in detail.
The choice of e-commerce operation platform is different, and the e-commerce operation game that needs to be understood and mastered will also be different. E-commerce platforms such as Taobao need to learn about exhibition promotion, through-train diagnosis, gold title construction, common rule problems, reasons for the decline of e-commerce, stores from 0-1, the establishment and use of Taobao fish ponds, etc.
- How to start e-commerce operation?
Familiar with the environment and rules of the e-commerce platform:
Platform rules are subject to change at any time. Operations should always comply with changes in platform rules, and adjust or seize the risks and opportunities brought about by the use of new rules in a timely manner.
- Familiar with the product
What should you do if you are not familiar with the product you are dealing in? If you are not familiar with the product, you are working hard in the wrong direction from the beginning. In this case, no matter how good the operator is, it is impossible to make the product satisfactory.
- Familiar with various operations
You can go to training courses or other websites to find some practical videos and try to do it yourself. Not operating is a serious injury, after all, you have limited learning time on the job and you can only supplement it with additional tutoring. It is not good to see without operation, and it is not good to operate without thinking. We must deal with various changes flexibly.
- Familiar with various promotion channels:
Traffic is the blood that maintains the development of the store. Operators must be familiar with various broadcast channels to deliver healthy traffic to the store so that the store can continue to develop.
- Familiar with various operating tools:
For example, Taobao, how do business people see it, how to set up the through train, and how to build a plan.
- Learn to read data
View data, various data, number of visitors, traffic changes, yesterday’s transaction amount, conversion rate, store level, industry market, etc.
- Continuously accumulate experience
A qualified operation must have rich experience, and a qualified operation cannot be practiced by reading a few theoretical articles in a day or two.
Winning Education believes that positioning the market is viewed from the perspective of product selection. A good operator should have his own opinions on product selection, instead of following the public numbly. The core of Taobao is product selection, because a good product will meet the requirements of Taobao ranking data, such as click rate, favorite rate, conversion rate, etc.