How does Taobao e-commerce promotion plan? Winning the championship teaches you to formulate
My promotion plan is a multi-promotion plan function specially developed according to the promotion needs of Taobao through train users. Through my promotion plan, you can achieve targeted management of all promotional products, making your promotion more effective and accurate. In this function, you can create four promotion plans, and each plan can independently set the daily limit, region, time and platform, and select corresponding products to set keywords and bids. The championship will be told separately.
- Using my promotion plan mainly has the following benefits:
(1) All promoted products are no longer restricted by unified settings, different daily quotas, different delivery areas, time, and different product restrictions. N combines various promotion plans to allow you to formulate promotion plans more flexibly!
(2) According to the needs of different buyers and the characteristics of the products, different promotion plans can be formulated for the most suitable buyers to achieve more refined promotion!
(3) Can win better promotion effect within the limited budget!
- How to create a promotion plan?
It is suggested that after analyzing the target customers and store treasures, subdivide one or more promotion goals, and formulate corresponding promotion plans for different promotion goals. In the My Promotion Plan function, click New Promotion Plan, write the plan name, click Save and Continue, and create a new promotion plan. Then, you can enter this promotion plan, set the maximum daily limit, region, time and platform, and choose suitable products for promotion.
- How to modify the promotion plan?
In the My Campaigns interface, you can edit the title of each campaign. After entering the promotion plan, you can reset the maximum daily limit, region, time, and platform, and adjust the promotion products in the plan, such as new promotion products, deletion of promotion products, editing promotion products, etc.
- In several promotion plans, choose the same keyword for different products. When this keyword is searched, can these products appear at the same time?
When the delivery time, region, platform and other settings are the same, the system will select the most suitable baby for display based on comprehensive factors such as the correlation between the baby and the buyer’s search intention, keyword bids, etc. According to the actual situation, the goods are displayed according to the actual situation. For example, promotion plan A is set to North, and plan B is set to South. When northern users search for keywords, the products in plan A will appear in the through-train promotion position; when southern users search, the products in plan B will be displayed.
- Can a product be placed in multiple different promotion plans at the same time?
Products can appear in multiple campaigns at the same time. You can independently set the product promotion title, keywords and bids in each promotion plan according to different promotion objectives. Realize more flexible promotion plan making and more accurate promotion information!
Well, that’s all for today’s sharing by Winning Education. After reading it, you must apply what you have learned!