What are the major categories of Taobao products? Hubei won the championship to teach you how to operate?
The operation of Taobao category is mainly design. People in the industry should analyze the people behind the corresponding attribute words. According to people’s analysis, the search demand behind attribute words is huge. Therefore, Taobao categories should pay attention to options, measurement funds, and commodities with high click-through rates. Let’s talk about Hubei’s championship today.
Regardless of whether it is a large category or a small category, a full market analysis must be carried out. The larger the market capacity, the easier it is for sales to rise. The more products online, the greater the competition. There are also seasonal treasures, which must be laid out in advance.
After analyzing the market, operators must also understand the status of competing products. Therefore, to determine whether a commodity can become explosive gold, we must first analyze the market and understand the status of competing products. Each category has its own characteristics, and operators can try slowly to find the best operation method.
If it is a new store, it is recommended to focus on core categories. If it is a stable Taobao store, you can start with a multi-category layout, but pay attention to the rationalization of categories. The reference logic is as follows:
1) Number of categories
Due to the influence of tens of thousands of people on Taobao, the store will be defined as selling products, the platform traffic is limited, and the categories that sell well are generally 1-3 categories, and the maximum is no more than 4 categories; such as spring sales, clothing and coat categories sell well , but how other categories like slacks, shirts, etc. are marketed, even if these products look good, this is related to Taobao’s positioning. The system positions you as a women’s clothing store selling dresses and coats. You are given the most weight in these categories. When new, new product traffic in these categories is more likely to rise. When you want to promote products other than these two categories through promotional means, you will find a lot of difficulties and get twice the result with half the effort.
Therefore, when we operate a store, we should control our main categories to three or less. Of course, this does not mean that there are only three categories of products in a store, but a maximum of three categories of products are promoted. Other categories should also exist in certain proportions. Later, we will discuss how to determine the optimal class ratio.
2) How much product data is suitable for the store?
- More should not be less
If the number of products is too small, the space for buyers to choose is very small, and there are few opportunities to obtain traffic. The joint rate, loss rate and average dwell time of the store are also difficult to perform well; of course, too many products will lead to inventory and management pressure and dynamic sales rate, so the number of products that stores need to maintain at different stages is different.
- Avoid as much as possible
Too many products lead to inventory and supply chain management pressures and dynamic sell-through rates, with competing like-for-like product flows. Therefore, the store needs to maintain different product quantities at different stages.
- The number of different stages is different
In the initial stage of the store, the store products were kept at about 30-50 styles, and then the underperforming styles were continuously eliminated and new ones were added. When the store develops to a certain stage, it will remain at about 80 babies. During the normal operation period, the overall number of treasures in the store is kept between 1 and 2.
If we want to operate multiple categories of goods from now on, there are certain restrictions. Some stores have to carry multiple categories of merchandise. Or the store owner does not want to sell a single category of goods, but wants to rely on more products to attract consumers.
For commodity categories, you must choose carefully before opening, and don’t choose categories with high competitive pressure. In this case, the operator cannot operate. This concludes the sharing of Hubei’s victory today. Hope this article can help you.