How much impact do negative reviews have on Taobao merchants? Hubei wins the championship and tells the truth
Friends who often buy things on e-commerce platforms can know that many merchants are very considerate of bad reviews. If you give them a bad review, they will call to admit their mistake, in order to let the customer cancel the bad review. Compensation will also be provided. Most of the customers will choose to cancel the bad review when they see the merchant’s attitude is so good. Is this really the most efficient and convenient way? Is there any other way for us to eliminate bad reviews? Today, Hubei won the championship and I will give you a good talk.
Some friends may think that I just waved my fingers and gave a review, but some merchants even made a few phone calls to apologize, and even some products are free of charge. Why are these online store owners so afraid of bad reviews from consumers? Here’s what an online store owner said about how much a bad review really affects them:
The first one affects the sales of the store. When consumers buy things online, a big reference standard is to look at product reviews. If the product reviews are all positive, they may place an order immediately; but if there are more negative reviews, customers will not shop in this store. I bought something. For those online stores that have been open for a long time, the impact may not be too great, because they already have some regular customers, but if it is some newly opened stores, there are more negative reviews, which has a great impact on sales. There is no sales volume, so consumers question the quality of the store even more.
Second, the ranking on the platform will be lower. No matter what e-commerce platform you use, I believe you will see that the platform has a screening function. Usually, you will choose some products according to the screening function. But if there are many negative reviews, the ranking on the platform will be very low. , Most consumers have a habit of only looking at the top-ranked stores, and definitely don’t want to look at the latter stores. Without rankings, it is difficult to increase the sales of online stores.
Third, if there are too many bad reviews, you will be punished by the platform. E-commerce platforms like Taobao, although they are said to be third parties, many online stores have signed contracts with the platform. If there are many negative reviews, they will accept fines. If the situation is too bad, the platform will even Seal up this shop. Originally, I worked hard to build an online store and wanted to make some money online, but in the end it was blocked because of bad reviews, so the gain outweighed the loss.
I believe that everyone usually has their own selection criteria when buying things online. Some friends like to read reviews to choose products, some friends like to go to brand stores to buy things, and some friends like to read sales rankings.
Although everyone’s selection criteria are different, it’s not easy to do every business. If the merchant’s behavior is not too bad, please don’t give them a bad review. You may think it’s just a small review, but it’s very important to them. This is the most ardent expectation for Hubei to win the championship.