How do Shopee and Lazada choose popular products? What are the methods of assessment?

For a store, if you want to get more traffic promotion for your store, it is very important to create popular products. The same is true for Shopee and Lazada as cross-border platforms. Let me introduce how Shopee and Lazada choose popular products payment?

1. Hijacking

Using Shopee and Lazada platforms to select products, we directly “copy” products that are popular among peers and have suddenly soared recently, and use them as drainage items for our new stores. The “copying” here does not mean plagiarism, but the same product. On the basis of the original products of the same industry, we make appropriate modifications to the main picture, title, description, and price of the product to optimize it better. The probability of placing an order in this way of product selection will be very high. The only disadvantage is that there is obvious competition, the price war will become more intense, and the profit will be relatively low.

1. Selection of hot style attributes

Learn about the hot-selling products in the market through the Shopee front desk, market weekly reports, etc. For example, last year’s JK-style women’s clothing in the Taiwan market, this year’s epidemic prevention products, such as protective hats, etc., we can choose similar products, that is, the same style and style, but not necessarily the same product. Its advantage lies in its strong flexibility in product selection, avoiding direct competition with the same hot-selling products, and we also have pricing power in terms of profits.

1. Best-selling products on domestic e-commerce platforms.

The development lag in Southeast Asia is several times that of China. Hot-selling products such as Taobao, 1688, and Pinduoduo may become popular on Shopee after a while. Compared with the first type of hot-selling products that are directly sold on the Shopee platform, domestic hot-selling products have less competition, rich choices, and variety, and the manufacturing capacity of new products is also comparable, so we can have more choices. But at the same time, you must have a relatively strong ability to judge product selection. In addition, the order frequency of the store will have a certain probability with the market.

1. Shopee’s competitive platform selection.

Choose Lazada, AliExpress and other cross-border e-commerce platforms for follow-up sales. Since each user’s shopping platform is different, there is a certain style and price information gap. This method can also quickly place an order on Shopee. The only disadvantage is that the threshold is low and it is easy to be copied by peers.

After analysis, we learned how Shopee chooses popular products. Sellers can register foreign buyer accounts by themselves from hijacking, popular product attributes, and setting up a foreign environment by themselves. After creating a popular product, the store can get more traffic.

Many people are very critical to evaluating the technology of raising an account, so what do you need to know about raising your own account, can you master the technology in it, and what is the cost of raising your own account? All need to be understood, today I will share some of the things behind the self-supporting account (all dry goods)

The self-supporting account is to solve the underlying environmental problems, followed by solving, address, and payment problems. Now the problem is the blacklist problem of the platform, that is, whether the IP is clean and whether it can be solved.

Mainly focus on two aspects:

(1). It is a buyer account kept by some sellers for their own small-scale use. It is relatively cleaner and safer. multi-association risk)

(2). On the technical level, the account maintenance environment used is more independent. For example, the mobile phone environment is not a multi-open (multiple buyer accounts) operation, but a more independent environment with one phone, one account, and one IP, which effectively reduces the association Risk, it will not say that there is a problem and the whole environment will hang up.

(3) Clean and stable proxy ip. For multiple accounts, you need to provide an independent ip for each account, and the language, time zone, DNS, etc. must also be consistent with the corresponding ip.

(4) It can simulate different equipment parameters, just like many computer equipment.

(5) The environment is independent, and there will be no data association or leakage.

(6) First-hand registration information, overseas email address, address, and mobile phone number are about 4-5 yuan for first-hand resources

(7) The payment card is recommended to have one card and one account number. With a virtual card background, you can open unlimited cards, and you can recharge yourself for payment. This kind of cost is relatively low, and there will be no association

Everyone who does the evaluation knows that configuring a safe and reliable network environment for each account is the most important thing in the operation of self-supporting accounts

What aspects should be considered in order to achieve an evaluation environment with a sufficiently high degree of camouflage?

First of all: it is the hardware parameters of the server (such as security code, area code, supervision code, etc. to prevent detection)

Second: IP purity (whether DNS hop country, blacklist IP, webRTC, etc. are exposed)

Finally: whether the browsing environment is associated with cookies, plug-ins, etc.)

Edit: l_e0120