What is the promotion technique of Taobao through train? Analysis of the attempt to win the championship education
As for the meaning and operation method of the through train, I believe that most people only have a half-knowledge about the meaning and operation of the through train. For what we don’t know, I think it is the correct way to study in depth.
- Misunderstandings in the promotion of through trains
When many businesses start to promote through trains, they usually make these two mistakes. First of all, I am unwilling to spend money to promote products at one time, and I will not choose baby promotion in the early stage, because it is difficult for some zero-basic baby through-train promotion to be effective; secondly, I feel that the more products promoted, the more traffic.
In fact, both are wrong. When you first come into contact with through-train promotion, the number of products to be promoted should not be too many, but it should not be too few. Two or three are most suitable. The so-called baby cannot drive the store data, more than two can drive, and the part can drive the whole. When the promotion accumulates a certain amount of traffic, replace the product for promotion, or add a promotion plan.
- Product targeting
As a Taobao seller, it is necessary to learn to distinguish the feasibility of shop baby. Through train promotion can only see good results on the basis of data babies. It is best to have a baby with basic click collection and purchase conversion.
Not all babies can be promoted. To choose targeted baby promotion and see the effect quickly, you must first understand which products have sales weight and a wide market audience; secondly, which products can attract users to buy. By comprehensively determining targeted products, the effect will be better.
- Baby keyword setting
When choosing keywords to promote in the plan, choose words that accurately match the baby’s attributes. When buyers want to buy products, they will search for accurate keywords on the Taobao homepage to view babies. However, do not use keywords simply to attract traffic, which will lead to inaccurate traffic entering the store, thereby increasing the jump rate, and inaccurate traffic will also be deducted, and the benefits outweigh the losses.
- Avoid self-competition of store products
Each Taobao store has its own main product, that is, the main baby pushes the other babies of the store. In the through-train promotion, try to avoid competition between products. Repetition of words is prohibited in the plan.
For example, the first product keyword you choose is casual multi-functional novice shoes, and then the second product will not appear casual multi-functional novice shoes, otherwise the keywords will conflict with each other and compete with each other. Therefore, the main infant flow is diverted.
- The difference between natural search keywords and through train keywords
Many sellers will wonder what is the difference between the keywords that enter the store naturally and the keywords that go through the train. In fact, the difference between the two is that natural search data enters the store, which is natural drainage, and the drainage effect of the title and the title are examined.
Well, after so much analysis by Winning Champion Education, everyone should have a lot of understanding of the through train. I hope everyone can apply it to our usual operation of opening a store, and it will definitely get better and better.