1. Creative quality

Factors that affect the quality of creativity, to put it bluntly, is whether the overall promotional image of the through train is attractive enough, which determines your click-through rate, and your click-through rate has been improved, and your quality score can be improved.

① Appreciation of pictures

The viewing degree of the promotional picture must be high. The effect of the same baby taken from different angles is also different, so different designs will have different effects.

②The clarity of the picture

The definition of the promotional picture must be high. The promotional picture must not be blurred, psoriasis, in this regard, don’t think about hazy beauty. When drawing, it should be as clear as possible. The pixels must be high.

③Prominent selling points

Note: There are not necessarily many selling points, and it is not that the more the better, highlight the most important selling points and the most attractive selling points, pursue quality rather than quantity, and be able to achieve the attitude of one man guarding the gate and one man alone.

2. Relevance

The relevance of keywords is a very important link. From the observation of industry data, good keywords abound, but these keywords may not be available for you. When it comes to relevance, we mainly rely on attributes and categories. Let’s talk about it.

① Attributes: When publishing a baby, it must be filled in as completely as possible, because buyers will also perform attribute matching when searching for keywords, and it is possible to get the opportunity to display, so any opportunity cannot let go.

②Category: You must pay attention to this, baby, don’t misplace the category, once you misplace the category, there is really only a dead end, and there will be no chance to show it at all.

For some babies, there may be multiple categories. At this time, it is necessary to combine data analysis to see which category has the greatest performance and which category it belongs to.

3. Buyer Experience

Buyer experience involves many factors, such as click-through rate, conversion rate, collection and purchase, customer service, etc., which will affect this dimension of buyer experience.

This depends on the optimization of the baby itself and the details page. I won’t say much about this. The key point is to optimize the click-through rate.

The problem of click-through rate is the problem of the creative map mentioned earlier, so I won’t talk about it here;

In addition, the selection of models and words are the factors that affect the click-through rate. If the word selection is not good, you can use the automatic word selection and bidding of Fuyoubao;

And the position of the keyword will also affect the click-through rate, especially on the mobile terminal, often ranking higher can get a better click-through rate.

After talking about these three points, the two points that are generally dissatisfied are creative quality and buyer experience. To put it bluntly, it is click rate, conversion rate, collection and purchase, etc. data.

Therefore, Hubei wins the championship and wants to say that for keywords with a high display index, the position should not be too high at the beginning of the operation. For precise long-tail words, you can first seize the relatively high position, because these words are more It is easy to control, and the specific adjustment should be determined according to the specific situation.