Advertisement marketing service provider Jingke.com: How to do enterprise network integrated marketing + advertorial marketing?

Advertisement marketing service provider Jingke.com: How to do enterprise network integrated marketing + advertorial marketing?

Jingke.com said that Internet technology is constantly updated and iterated, which has expanded the scale of the Internet market. Nowadays, how to do a good job in network marketing has become a problem that most companies must study in depth. The development of the Internet has made traffic more and more dispersed. It is no longer possible for companies to complete online marketing through one platform or channel. In order to attract more people’s attention, companies should use all useful network resources to carry out all-round promotion, that is, “Integrated marketing”, then, how to do the whole network marketing of small and medium-sized enterprises? Next, Jingke.com will tell you about it.

1. Conduct market research

Jingke.com pointed out that market research is the basic work for formulating a marketing strategy for the entire network. It is a scientific prediction and decision-making behavior based on a comprehensive analysis of consumer demand, competitive environment and internal conditions of the enterprise.

1. Find the target group

Jingke.com said that to find the target group is to find a communication channel that can reach the target consumers. Different consumer groups have different habits of contacting the media, and the amount of activity budget will also affect the choice of communication channels. Not many here speak. In short, choose the appropriate communication channel according to the activity budget and the characteristics of the crowd.

1. Determine strategic positioning

According to the characteristics and advantages of the enterprise itself, select the product positioning that suits the enterprise; at the same time, combine the psychological characteristics and behavior of consumers to select and combine product segmentation and market segmentation; finally form a consumer-centric image.

1. Select the promotion channel according to the characteristics of the enterprise

Now there are many channels for network promotion, but not all promotion methods are suitable for every enterprise. Under the premise of limited manpower and funds, if you choose suitable and effective promotion channels, the company’s entire network marketing can reach or greatly exceed the predetermined goal.

1. Implement promotion and modify the plan

Publish the prepared marketing content to the selected channels step by step according to the established network-wide promotion plan, and then look at the reflection of the marketing content on the Internet after the release, and modify the promotion plan according to the reflected results to make the content of the plan more suitable for the enterprise .

According to Jingke.com’s rich experience in news soft text marketing, soft text marketing properly makes up for the inadequacies of hard advertising, and guides consumers into brand promotion with the effect of hidden needles in the cotton, which plays an important role in shaping a perfect brand image . In addition, as a professional Internet integrated marketing organization, Jingke.com can also cooperate with soft text marketing by integrating other types of communication forms, such as the establishment of an entire network e-commerce platform, information flow advertisements on major Internet media, and a multi-pronged approach to help Enterprises create a high-end brand image.

About Jingke.com:

Beijing Jingkewang Technology Co., Ltd. was established in 2007 and is headquartered in Beijing. It is a professional brand enterprise. Listed companies provide professional news soft article marketing, short video marketing, celebrity resources, expert resources and other network marketing services to build a network An Internet technology company marketing brand image, focusing on providing integrated Internet marketing services for brand enterprises. Comprehensively integrate Internet media resources, and through efficient operation modes such as rigorous planning, proper implementation, and precise promotion, we have helped corporate customers in various industries successfully achieve the goals of brand building, image building, and product promotion in the Internet field.

After 15 years of hard work and development, Jingke.com has formed a brand of “search engine marketing, information flow advertising, brand advertising, traditional advertising, news soft article marketing, forum marketing, Weibo marketing, WeChat marketing, SEO optimization, word of mouth communication, and Chinese domain names. (Chinese.Website domain name, Chinese.Mall domain name, Chinese.Mobile domain name)” and other comprehensive precise network integrated marketing services! Since its establishment 15 years ago, it has been standing on the cusp of the Internet era, grasping the lifeline of the development of the times, standardizing the integrated marketing of network promotion, the industry standard of news soft article marketing, and effectively disseminating. In the era of mobile Internet, based on the breadth and depth of the Internet, we provide multi-dimensional network promotion services, provide news and advertorial marketing for more than thousands of companies, integrate marketing methods to spread brands, monitor and optimize network operations, and realize brand building on the Internet for companies. and marketing goals. (Jingke.com)