What is the reason for the low conversion rate of Taobao payment? A wave of education analysis for winning the championship

A large part of the low payout conversion rate is that visitors who enter the store are basically just browsing the store, not shopping. In this way, the payment conversion rate is too low, which will directly affect the conversion rate of Taobao payment. Therefore, Winning Education suggests that we can analyze our peers from the price positioning of our own stores to see whether our price positioning is higher than the industry’s price. If so, we could find a way around the underpayment rates in stores.

Of course, there are other reasons for the low conversion rate of the payment rate, such as the inconsistency between the picture and the detailed description, whether people will buy, such as inconsistent activities, will also affect the conversion rate of payment.

Therefore, when pricing your store, doing activities, and making the main map, you should pay attention to researching peers, paying attention to product links, whether product details are synchronized with the main promotion map, etc. So, after understanding why, let’s learn how to improve the conversion rate of Taobao Pay:

If you want to improve the payment conversion rate of your store, you can analyze the psychology of customers. One of the most direct ways is to do store promotions. There is no need to use large-scale promotions such as Double 11 and Double 12. You just need to click on the Taobao coupon service, and then set some product or store coupons to attract many consumers to place orders.

In addition to setting up coupon activities, you can also set up some limited-time promotional activities through the service software of a single product treasure. People who often shop on Taobao should notice that most of the Taobao products are valuable. The original price is usually very low, and the first price is the discounted price. Setting prices this way will also increase your store’s payment conversion rate.

To sum up, don’t worry when the store payment conversion rate is not high. The first thing to do is to find out the reason for the low conversion rate, find out the reason and make improvements, and then follow the above strategies to increase the conversion rate of store payment.

What should I do if there is no traffic conversion in the live broadcast room of the store? If the conversion rate is relatively poor, most of the users who enter according to the title point of the live broadcast room are target users. Whether there are problems with the content and form of the live broadcast, whether the product introduction and display are clear; control the rhythm of the live broadcast; the atmosphere and interaction of the live broadcast room, etc. Of course, the current highlights of the live broadcast room are: first, the price is attractive, second, the product is attractive, and third, the anchor is attractive. We can dig deeper from these points

The above are the views of Winning Education. If you have anything to add, please feel free to contact us.