Should the store repurchase rate be greater than 1? Winning education to answer
Taobao repurchase rate is generally 50% is normal. Taobao repurchase rate refers to the number of repeated purchases of branded products or services by consumers. The higher the repeat purchase rate, the higher the consumer’s loyalty to the brand, and vice versa. Winning Education tells you that there are two ways to calculate the repeat purchase rate: one is the number of times all customers who have purchased the product repeatedly purchase the product with each individual as an independent unit, and the other is calculated by transaction, that is, the number of repeated purchase transactions and the total The ratio of the number of transactions.
First of all, the benefits of a high repurchase rate are as follows:
Increase the rate of return. Prudent consumers have a certain understanding of the overall situation of the store. After analyzing the cost-effectiveness of the product, they should not rule out paying attention to the store. That way, it won’t be hard for them to keep an eye on the store anymore.
Increase the weight of the store. Regular customers have a certain understanding of the store’s products and are very satisfied with the store’s services. When you buy again for the second time, you will hardly give a bad review. More compliments will help greatly in increasing the weight of the store.
Secondly, how does Taobao see the repurchase rate of old visitors?
Log in to your own Taobao seller account on your computer, and enter Taobao’s own store background-Seller Center
Click Sell Treasure on the left side of the seller center page; the relevant content is displayed on the right;
All the orders of the last three months are displayed on the page (click the order three months ago to display all the orders three months ago). Each order shows the buyer’s Wangwang number, and copy the Taobao Wangwang number
All the buyer’s orders will pop up below, showing the main image of the product, product title, product size, color and other information; from here you can see whether the buyer repurchases.
You can also view it like this. As shown in step 3, in the baby page that has been sold, each order has the buyer’s Want Want number, and a button to contact me or leave a message is displayed below the Want Want number (if the buyer is online, it will display Contact Me; If the buyer is not online, show me a message), click this button to open the chat interface with the buyer.
The buyer’s transaction information is displayed in the lower right corner of the chat interface; display transactions and transactions.
Well, that’s all for Winning Education’s questions about the repurchase rate. If you still don’t understand, you can contact us directly.