What are some tips for optimizing store listings? Introduction to Hubei's championship one or two
Many friends said that we should keep the general direction unchanged in the optimization of the store, and the operation and promotion strategy should be constantly adjusted in the actual operation. There is some truth to saying this, but there are still many details that deserve our attention. Let’s talk about Hubei’s championship today.
- Some sellers think that they need to optimize their products only when they have no products and no traffic, but not only no traffic to optimize. In the process of our daily operation of the store, there are actually many times when we need to optimize, edit and modify products.
Your title keyword popularity may drop or your ranking will drop, which will directly lead to a drop in your single product traffic, so you need to optimize your title and increase your keyword weight. In the process of running a store, we will always meet our competitors. If a competitor’s product advantage is better than yours, especially a competitor at the same level, you will lose your competitiveness in the process of competing with him. lead to severe traffic loss.
Therefore, at this time, we need to adjust a series of content such as price, title, main picture, and detail page, so as to make our weakness an advantage and regain competitiveness. Capturing traffic activity means getting a lot of impression opportunities, and proper operation can drive a lot of traffic into the store, so reporting activity is a good way to break the current traffic bottleneck. However, before we participate in the event, we should optimize our product price, main picture, detail page, etc. to increase the click rate and conversion rate of our single product, so as to maximize the use of the event to get more traffic and more of order buyers.
- The secret of optimizing the baby without lowering the right to modify the price: I believe that some sellers are still stuck in the idea of modifying the price: change the price? It’s not a direct price change, what else is there to pay attention to? Although customers will still consider the price factor when purchasing goods, because Taobao now implements personalized recommendations, although the price factor will still have a certain impact on customers’ purchases, it has become less important. It’s about how we price our products.
Another point that many sellers ignore is that the order price is easy to modify, which will affect the sales volume and weight of the store. Now there are many Taobao training courses that exaggerate the role of title optimization, making people think that as long as you make a good title, you can explode the product. This idea is actually extremely wrong, wrong child. Therefore, some sellers always feel that their titles are wrong, and then start to modify them; more sellers partner to get more display opportunities and title optimization, but many times the effect is counterproductive, not only wanting to display, but also declining search weight.
Hubei Winning Education is here to tell you clearly that once you move the title, your weight will definitely change. This variation does not mean that your baby is being reduced for modifying the title, but because of the limited number of words in the title. Once you move some words, especially deleted words.