Is it useless to optimize the title of Taobao? There is something to say about winning education

Now when it comes to opening an online store and selling goods on the Taobao platform, we must pay attention to the weight of the store, because there are many factors that affect the weight of the store’s goods, and the title of Taobao is one of the most common influencing factors, so what is the main method of title optimization? ? Let’s talk about winning education.

1. What is the main method of title optimization?

2. Don’t pile up too many irrelevant product words and brand words in the title, write appropriate product words in the title, which will help more search keywords to find your product.

3. Do not deliberately use special symbols.

4. Pay attention to sensitive word filtering. Taobao search has an automatic filtering function. If there are sensitive words in the title, use the entire title. What are sensitive words? For example, some politically sensitive words (I don’t need to say), and some, such as high imitation. If there is one in the title, filter it out directly. Therefore, if you find that your product cannot be found in the search, you should check to see if there are sensitive words.

5. Don’t appear ** (star) If the same star uses the same star’s picture and baby style, there will be many violations. One is that there is brand information, the other is that there is a brand logo, and the third is that buyers are prone to inconsistent descriptions when purchasing.

6. Don’t use a lot of similar titles on the same store. Currently, many stores use popular templates and hundreds of items. The titles are very similar, only how many numbers differ. Of course, this method is very convenient for enterprises, but it is not advisable.

1. How to set the title keywords?

2. The setting of product title optimization not only pays attention to the accuracy of keyword setting, but also pays attention to the setting of sorting order. Title is only 60 characters. In order to properly set product keywords, we must ensure the accuracy and general search of each character. If the relatives have to add space keywords in the title, then how? One way is to insert attribute words in spaces. For example, summer slim dress can be combined into a new summer slim dress.

3. Focus on keywords. Keywords can be understood as the selling point of the product. This word is the best match and has the highest conversion rate. Generally speaking, as a key keyword, there are two elements: long tail words with a large search volume and close ranking. Words with a large search volume are conducive to the promotion of products in the early stage. The closer the keyword ranking is, the higher the priority will be displayed. In this way, the product also has considerable advantages in later promotion and operation.

I hope you will pay attention to the content related to winning the championship education, and you can discuss with us if you have any questions.