How can Taobao stores increase transaction volume? Hubei won the championship to teach you
(1) Packaging mainly promotes baby and popular baby In terms of baby packaging, Hubei’s championship proposal is mainly about the location of the main image, description image, description content, and attribute category topics, and try to be as complete and unified as possible. Among them, the descriptive text content is the baby An important part of the description, it is not only the first impression of the store, but also directly related to whether the buyer takes your baby. Therefore, in terms of content, the text should not only highlight the selling point of the product, but also focus on refinement, thinking from the customer’s point of view, and appealing to emotion. Secondly, in addition to the text, the design and layout of the pictures should also be in place. The pictures are clear and the details of the baby functions are prominently displayed, which not only allows customers to solve their doubts after reading it, saves the workload of customer service, but also increases their trust in your store.
(2) Use store gangs to consolidate customer resources Stores link to the store gangs, how to attract them to join the gangs? You can use some small prizes, small gifts, etc., you can also try to conduct some rewarded surveys (such as: customers’ suggestions, preferences, or suggestions on store impressions, etc.), or launch some rewarded in-store shopping sharing, buyers Shows, etc., you can also take participation in these activities as a prerequisite for enjoying some kind of special discount. These are all important means to increase the popularity and attention of your online store. In addition, you can also guide visitors to the gang buyer show on the baby’s description page. A good sharing must be your baby’s brand “endorsement” (word-of-mouth marketing).
(3) Member discounts, how to increase Taobao transaction volume by buying more and more points? For old customers, you can set some membership discounts, which can control customers’ purchasing habits to a certain extent, and use preferential policies to stick to old customers’ active consumption and repeated consumption. For example, some members have a lottery draw, or how many pieces/full yuan they buy within 3 months, they will have the opportunity to get a kind of membership activity and so on. These are all ways to increase Taobao’s transaction volume.
(4) Setting “Store Communication Area” You can set to hide or display posts, and those that the shopkeeper has not replied will not be displayed. The shopkeeper can freely write some promotional information, baby information, and interactive praise of buying and selling through this interactive communication area, which not only effectively improves the interaction between buyers and sellers, but also establishes a good reputation for himself unknowingly.
(5) With the promotion of “free shipping for N pieces” and “delivery when full”, you can earn money while earning credibility. Many consumers have the mentality of greed for petty cheap. For example, if you sell hair accessories, small accessories, and 6 pieces of free shipping, customers will basically buy enough of 6 different products, so that customers can give 6 praises after receiving the goods. It used to be 1, but now it has 6, which not only makes money but also earns credibility.
Finally, how to increase Taobao’s transaction volume in the summary of Hubei’s championship education? Promotional means are catalysts. The key is to optimize the description of the baby details page and control the quality of the product.