Master these 3 tricks to unlock the efficient press release promotion mode!

The increasingly convoluted market environment determines that companies must increase their efforts in the promotion of soft articles, and must be more effective than before in a limited time in order to meet the next challenges. However, it is not a simple matter to promote soft articles well, especially for start-ups, so companies that have this need should start a new round of soft article promotion after reading this skill sharing. , maybe get more inspiration for marketing.

1) Ranking optimization

For every company that contacts the promotion of soft articles, regardless of the size of the company, the editor highly recommends that you do ranking optimization. The advantage of ranking optimization is that the originally low advertisment can be displayed on the search homepage through continuous optimization. In this way, the advertorial article will have a greater chance of being viewed, and thus gain high attention and traffic.

Ranking optimization is still a must-have for creating popular press releases. Many press releases with only passing content eventually become phenomenal hits, which has a great relationship with ranking optimization. To put it simply, by optimizing the rankings, your company’s press release will not necessarily become a hit, but if you don’t do it, the potential to become a press hit is almost 0! Therefore, ranking optimization must be done. Remember to optimize the soft text with keywords added, and to find a professional organization for it, so that the effect is more guaranteed.

2) Data monitoring

In order to unlock an efficient advertisment promotion model, various data of advertorial articles should also be monitored, real-time monitoring of the search volume, reading volume, number of comments, reprints and other data of the advertorial articles of this product, as well as the search volume, reading volume, The number of comments, the number of reprints and other data, and then aggregate the data for an intuitive comparison, check the performance of the data this week, this month, and this season, and analyze it, so as to make corresponding adjustments to the next round of soft article promotion, and more good to beat the competition.

The professional tools used in monitoring data also need to be obtained from professional institutions, so that the data obtained will be more accurate and comprehensive, and more meaningful for analysis.

3) Public opinion guidance

For the published soft articles, companies should also maintain their comment areas. If negative news such as false remarks, trampling remarks, and slanderous remarks are found during monitoring, they must be dealt with as soon as possible, so as to clean up the speaking environment in the comment area. If bad news is allowed to ferment, it will damage the brand image and reduce the trust value of users. And if you find favorable comments, you should also put them on the top or give a friendly reply, which is more conducive to managing fans and creating a good brand image.

What should I do if there are no comments or no favorable comments in the comment area? At this time, it is time for the company to guide public opinion. Some speeches through the amateur account can create a feeling that the brand product is very popular, so that more people are willing to join the discussion and contribute various data to the soft article.

Doing this step well in guiding public opinion will also effectively improve the performance of advertorial promotion, so that companies no longer have to rack their brains and forget to eat and sleep for the poor marketing effect of advertisment.

Three tips for advertisment promotion: ranking optimization, data monitoring, and public opinion guidance After sharing, has the company found new promotion inspiration? If you have found it, but you don’t know which agency to cooperate with, it may help everyone. It is a professional agency that can provide various services such as article writing, manuscript distribution, ranking optimization, monitoring data, and public opinion guidance. . The company wants to create an efficient press release promotion model, and Qianfeng helps to achieve it!