Hubei won the championship and shared the five cores of running Taobao stores!
The five core contents of online store operation: the key is the product. Why product? Hubei won the championship. I think everyone has heard the saying that product is king. In conclusion, if your store has a good product, it is the decision whether your store item can be sold. And the product directly affects the user experience. Also, decide on your DSR, assessments, and more. And these indicators will also play a very important role in your future store development. From past experience, we summarize the product precautions as follows:
Selection of products: a good source of goods, mainly depends on the quality of goods, supply stability, price support and other aspects. Usually, as long as these aspects are met, there are no major problems.
- Selection: First of all, the style you choose must meet the market demand. If there is no demand, everything is empty talk, and there is a market where there is demand.
Second, the fixed payment: Many small and medium-sized sellers do not do this. They think it’s up to them to choose. In fact, if we do it wrong at this step, later operations may go wrong.
Third, set the price: Only with a clear strategy can the entire store be promoted, not the product. As long as we target the entire store, we can bring in more sales.
Pricing: The price system should match the store’s profit margin and market price. If it’s too high, nobody cares; if it’s too low, you’ll lose money. According to the overall price of the industry, we can find 10 better products sold by peers, look at the average price of these products, and our pricing can also refer to this average price.
The amount of display.
There are so many factors that affect the display, which have been explained in detail in the previous article. Here, I want you to understand that there are impressions, then visitors; there are visitors, and then there are conversions. In short, do a good job of free traffic SEO optimization, and use paid traffic to accurately target people to get more traffic.
Clicks are actually our visitors, the same display, the more clicks, the more visitors you get in a limited display, the more traffic. The most important factor that affects the click-through rate is the main image, the promotion image. Some people say that Taobao is actually selling pictures. I don’t agree, but the click-through rate is very consistent. So in addition to the main image, there are other factors that can affect your clicks.
I don’t know if you noticed that Hubei won the championship education? The key factors include the following aspects: Main image: Not much to say, the most intuitive and most important, because the first image that users usually see is the main image. Price: The price must be in line with the market before someone clicks. Of course, unconventional prices may also create differences. As long as these are done well, our store can naturally receive more clicks and attention.