Education to win the championship: Taobao explosion models must be through train mapping
When buyers search for a product, most of the reason they click on a product is because they are attracted to the image, so it’s very important to make an image that has a high CTR. Generally speaking, if your product is good but the picture is ugly and no one clicks, who will come in and buy it. Therefore, pictures are very important, and I will share some of the key points for you today after winning the championship.
It is important to note that we do not make pictures for self-appreciation. Most people say it’s okay. No matter how beautiful it is, it is useless because the pictures are for the customer!
Our commonly used mapping method is to map through the promotion of through trains. The so-called mapping is the product creative map made by the artist. Buyers like it or not, click to buy the picture. If no one clicks, or too few clicks, then the image fails, so we need to make a new image until we make a high-click image.
First, make pictures: let the artist make multiple main pictures, you can refer to the peers, and the peers who sell well are basically good main pictures, you can comprehensively refer to them, and reflect their own advantages on the basis of his design. If everyone has the same color tone direction The tones are in the same direction, then we can make pictures to distinguish.
The following are the specific steps to start the test
- Select Standard Promotion - Customized Through Train Plan
2 parameter settings: custom name. If the daily limit is measured by four pictures together, one picture is roughly in dollars. Total meta is enough (don’t set too many, so you don’t suddenly click too much).
- Regional time setting of the delivery platform: it can only be delivered in the station, and can be dismantled in 6 provinces in the northwest. The delivery time can be based on the delivery time commonly used in the industry.
Turn off the traffic selection word bag in the plan to avoid inaccurate test data, and all added keywords are changed to exact match (if the amount of data is small, change to broad match).
4Keyword setting: Set 10 core keywords, and obtain the main drainage transaction keywords through system recommendation or through business personnel (Note: must be core keywords)
- Bid card: We only need to place the wireless port. Now the basic traffic is concentrated on the wireless port, so there is basically nothing to show when the PC port directly outputs 0.1. We should have the wireless ports stuck in positions 4-6 (bids can be scaled up or down based on how many actual exposures we have at the moment) with crowd premium off.
6 Creative settings: Turn off smart creativity, and change the matching method to carousel. Carousels can give each creative a chance to showcase.
7 Conclusion: When the click-through rate of creative pictures exceeds 100, which picture has the highest click-through rate and which picture is better. The higher the click-through rate of the image, the better. You can use this method to continuously filter higher main images.
Everyone’s aesthetics are different, so the main picture that we think is good-looking may not be liked by customers, so it is very important that we try to be as close as possible to the aesthetics of people of the corresponding age of the product.