Hubei won the championship and talked about how to quickly accumulate sales of major commodities

Therefore, if you want to quickly ascend, the new store must seize the support period of Taobao for the new online store, because Taobao’s support includes traffic support. You know, organic traffic is the lifeblood of a store. When the store was small, there weren’t as many sales and competition from peers. It’s hard to do without traffic. However, we have to do a good job of the detail page of the main item, as this is the decisive factor for conversion. For example, is there a video of the detail page, whether the selling point of the item stands out, etc.

Before Hubei won the championship, I mentioned the early selection and testing process, which can be found on Shaoshou.com. After selecting the main item, the detail page is also launched, and then the sales of the item will start to accumulate. The optimization of other products can be carried out slowly in the follow-up, but the accumulation of sales of the main product cannot be delayed for too long, and must be carried out quickly, because the growth rate of the product is also an important factor in the weight of the product search. The specific operations are as follows:

a. Optimize organic traffic

Title optimization is very important to obtain organic traffic. You can optimize the title of the high-selling product through the data cube, and then combine your own product title, and then track the drainage effect for one to two weeks to determine that the title drainage effect is good, and ensure some of the first three pages. Common words can find our products.

Then make the most of the time when the item is off the shelf. Our store is designed to adjust for rush hour traffic, usually around 9:30pm on Thursdays. After the traffic comes in, it is necessary to cooperate with the store’s marketing methods for marketing, such as the phased price of new products, the former name is 22 yuan, and a gift package is given. We will adjust the price after the accumulated sales volume. The former name is 36 yuan. Because the product is cost-effective, buyers will buy such a high-quality product at such a price, and soon, the basic sales of the product will slowly accumulate. At this point, we can introduce paid traffic, which is a great help for the cooperation and drive of organic traffic.

b. Vigorously introduce paid traffic

Because it is a new store, the traffic is very limited after all, so we have to use paid traffic, many sellers are very careful to pass the train in the early days, will test first, and then improve the word, in fact, it is not wrong, just to accumulate sales quickly. Even more difficult, such traffic also makes it difficult to drive organic traffic to your store. So the approach we took was to push the main rollout aggressively.

Spend at least about 100 per day, and then supplement it with a low-cost drainage plan to reduce PPC, so that our drainage costs are not very high. Although the conversion in the early stage is not very good, the ranking will improve rapidly after the quality score is improved in the later stage. At this point, the conversion will slowly rise. The daily traffic of through trains and Taobao customers is about 2.5% or more, which stabilizes the natural ranking and makes paid promotion occupy a good position.

At the same time, Hubei Win Champion Education advises everyone that we have increased targeting, mainly browsing, collecting traffic and similar store traffic locks, so our potential customers are surrounded by us, and then through strong locations and customers, our sales can rise directly, The reputation of the store is also greatly improved.