What capabilities does e-commerce need to be reliable? Let's talk about winning education
To do a good job in e-commerce, we must first establish our own user operating system. In this regard, many enterprises have experienced some detours in the practice of e-commerce. Due to the lack of traffic and users, many enterprises can only rely on the traffic of the platform and the traffic transformation brought by the platform. Winning the championship will discuss these issues with you today.
Currently, platform traffic is only one aspect of traffic. Enterprises can use more means to establish their own user and traffic operation systems. This is the correct e-commerce model.
To do e-commerce is to do traffic and to do users. If there is no traffic, the ability to be a user will not be able to do e-commerce well.
- User operation ability:
One of the main changes in e-commerce operations and traditional offline marketing is the change in the main body of operations, that is, from traditional offline commodity marketing to e-commerce marketing systems for traffic and users.
Traditional offline marketing focuses on commodity and brand marketing, and influences users through commodities and brands.
However, in the environment of network marketing, this kind of marketing method that relies on products and brands to influence users is not good, and a new system that directly faces user operations needs to be established.
Therefore, in order to do a good job in e-commerce, we must first have the ability to operate users. Traditional offline marketing is to do a good job of product performance and wait for customers to come to the store to buy. Doing e-commerce is to find users first, and take more effective ways to generate user influence and promote user transformation.
One of the very important supports is the user online links that e-commerce can provide. With links, you can directly find and face users.
The key to doing a good job in e-commerce is to first establish a good user operating system and establish a new marketing system, focusing on finding users, linking users, and influencing users.
- Commodity management capabilities:
Commodity operation is still a very important core capability of e-commerce.
However, compared with the traditional commodity marketing logic, the commodity operation logic of e-commerce has undergone great changes.
In the operation of e-commerce, the commodity is no longer the main body of the operation. In the e-commerce era centered on user operation, commodities have become an important factor in operating users. Commodity operations should focus on user operations.
Currently, in most corporate practices, most businesses simply move their existing commodity systems online. Most of these commodity systems cannot meet the requirements of e-commerce commodity operation.
At present, Win Championship observed that enterprises can choose a variety of traffic methods, and can choose a combination of offline and online. With the help of the operation functions brought by APP and small programs, user fission can be realized. User fission and user operation can be carried out through content and communities. .