What kind of network prospects does the development of e-commerce show? Hubei won the championship to talk about
Once companies give up burning money and raise commodity prices, market share is fleeting, and e-commerce businesses can rise or die instantly. No business dares to let down its guard at this critical moment.
Take a look at Taobao Mall, Taobao Mall uses an independent domain name to independently Taobao, and it has become an industry leader in just one year. Taobao Mall provides enterprises with a platform operation model. Taobao Mall itself does not directly face the fierce price war in the industry, so there is less pressure and development. The road is wider.
The construction of an independent shopping mall website requires domain name registration, server space purchase and website construction procedures. Taobao shopping mall provides similar services to enterprises. One day, whether Taobao shopping center can cover most corporate websites and become the concentration of e-commerce is a question worthy of study.
Then look at e-commerce from Yitao.com: Yitao.com is affiliated to Ali Group and plans to build an online shopping portal. At present, the development of Yitao.com is still in its infancy, and it has set off a public screen door in the e-commerce industry. After Jingdong Mall announced to block the crawling of Yitao spiders, Dangdang Suning helped Jingdong successively, while Gome, Vanke and other companies stood on the side of Yitao.com and entered a state of confrontation.
The rise of Taowang can be said to be the general trend. For netizens, there is a platform that allows them to directly compare commodity prices. They only need to sign up for an account, but can shop on any site. But the current search ranking of Yitao.com is mainly determined by price. Will this intensify the price war for e-commerce businesses? Will it lead to merchants focusing on price and ignoring quality? Most worrying for businesses is that Taobao and Taobao Mall belong to the Alibaba Group. Taobao will inevitably favor Taobao Mall.
In this way, Alibaba Group will have absolute control in the field of e-commerce. Most e-commerce businesses will be subject to the Ali Group. Once Ali Group forms a monopoly situation. Similar ways of making money with paid promotions such as Taobao will also appear. Therefore, consumers are easily confused by Tao.com’s price ranking method, blindly pursue low prices, and ignore issues such as product quality and corporate services.
In recent years, the search engine giant has been scolded for abusing its monopoly position. However, the convenience brought to users cannot be ignored, and it is unknown whether Yitao will become another. The development of e-commerce also needs to meet the needs of users, and the user’s choice will determine who wins and who loses.
Finally, from the perspective of logistics, e-commerce: the current logistics problem is the main bottleneck of the e-commerce industry, which is mainly manifested in three main problems: distribution cost, service, and distribution time. These three problems restrict the development of e-commerce. To this end, many e-commerce enterprises have established their own logistics systems and intend to form their own distribution systems. As online shopping becomes more and more popular, local shopping sites (brick-and-mortar plus online supermarket model) may become mainstream, solving logistics problems and making after-sales service more convenient.
From the above questions, according to Hubei Win Champion Education’s years of e-commerce management experience, although the development direction of e-commerce is still unclear, e-commerce is a product that conforms to the development of the times and is destined to grow and develop.