What are the advantages and disadvantages of e-commerce and entities in Hubei's championship analysis?
In the “Internet” when the economy continues to sweep through various industries in society, e-commerce is also gradually booming. However, for brick-and-mortar stores, this is not the last time. Because compared with e-commerce, brick-and-mortar stores have advantages that cannot be replicated by e-commerce In the process of competing with the strong e-commerce market, we can also find the future development model of physical stores. The following is Hubei’s view on the future development of the two.
The emergence of e-commerce platform breaks the limitation of time and space. You can buy products anytime, anywhere, saving consumers time in purchasing.
The e-commerce platform greatly reduces human and material resources, store rent and operating costs.
It changes the traditional mode of commodity circulation, reduces intermediate links, makes direct transactions between producers and consumers possible, and improves efficiency.
Disadvantages: 1. Not all products are genuine. 2. There are a small number of false transactions. 3. The logistics of e-commerce is not perfect.
Physical store: 1. Consumers prefer lack to abuse. For some high-priced items, people are more keen to shop in brick-and-mortar stores. The physical store can see the real thing, and the customer can directly check the real thing. The physical objects in the physical store are easier to give customers a sense of reality, which is more three-dimensional and realistic than simple pictures and texts. This is also the biggest disadvantage of online shopping. After several unpleasant online purchases, many people know that some items can’t be bought online, so they go back to brick-and-mortar stores anyway.
Buyers of physical stores can directly communicate with the store owner or waiter face-to-face based on the feedback to inquire about product details.
It is very convenient for people to shop in brick-and-mortar stores. Buyers can directly get the goods they purchased, and the merchants will provide packaging and other packaging, and buyers can take them back directly. If you buy some large appliances, the merchant will also ship them home for installation. Of course, this mode of transportation is also short-distance transportation and does not support long-distance transportation. The courier fee for online shopping has also led some consumers to opt for brick-and-mortar stores.
Shopping in a physical store can enjoy the fun of shopping with friends and bring spiritual happiness to people, which is not available in online shopping.
The good after-sales service of the physical store reassures consumers. 1. There are certain restrictions on the type and quantity of goods in the physical store.
Investment cost: The initial cost of decoration, procurement, personnel, certificates, etc. is relatively high. Operating costs are high and brick-and-mortar stores need facades. Site selection should be considered, so good facade rentals are expensive.
Peer competition: There are many physical stores. While opportunities are equal, the same goods are comparable. Peers directly cut prices, affecting the profits of brick-and-mortar stores.
Brick-and-mortar stores can also find their way into the future by broadening their business. Instead of only selling and selling in brick-and-mortar stores in the past, it could also add some consulting and agency business. With the support of some other functions, it will also provide more reference directions for the future development of brick-and-mortar stores. In addition, Hubei won the championship and suggested that it should actively expand the scope of customers, turn new customers into old customers, and turn experiencers into consumers.