The integration of digital economy and Internet consumption, Xiaomi consumer finance increases investment in science and technology innovation

Driven by digital technology, the consumer finance industry has ushered in new changes. As Internet consumption scenarios become more and more popular, online and offline integrated consumption models become more extensive, and online consumption is favored by more consumers, the traditional consumer finance business model obviously cannot support current consumer demand. For consumers, it is more advantageous to choose Internet consumer finance with more convenient and more user-friendly services, and digital transformation has become an inevitable trend for the sustainable development of licensed consumer finance institutions.

At present, the magnifying, superimposing and multiplying effects of the digital economy on economic development are prominent, and the licensed consumer financial institutions industry has used new technologies to carry out all-round transformation. In terms of digital capabilities, consumer finance companies can build a closed-loop and full-process process from customer acquisition, financial market, identity authentication, risk control approval, payment settlement, customer service, and asset management to asset management. ability to reduce costs and increase efficiency.

For Xiaomi consumer finance, the Internet consumption scene can be said to be very familiar. Based on its strong scientific and technological strength, Xiaomi Consumer Finance uses scientific and technological means to deeply explore feasible consumption scenarios, focus on users’ daily consumer financial needs, and develop different scenarios such as tourism, home improvement, education, 3C, etc., covering users’ online and offline consumption needs, including cash installments. , consumer installment, revolving loan and other forms of inclusive financial product matrix.

Most consumers are more willing to pay attention to the quality and performance of products and services themselves, especially cost-effectiveness and technological content. In terms of the conditions of products and services themselves, the attention of “quality price, cost performance” reached 73.4%. Based on strong technological support, Xiaomi Consumer Finance has increased investment in scientific and technological innovation, and injected technological elements into all fields such as products, business, services, and risk control, and brought customers a faster and more efficient digital consumer financial service experience from multiple dimensions. . With continuous investment in technology research and development, Xiaomi Consumer Finance’s digital operation capabilities have been continuously and steadily improved.