Hubei Championship Education: How to Drain Customers on Taobao for Double Eleven
This year the discount is quite large, usually many items are sold for more than 50 pieces, which can be said to be the biggest discount. There is a certain discount, but Hubei won the championship that it is not strong. Because businesses often raise prices first and then attract customers with coupons on the day of the event is really powerful, more so because many platforms are waiting for Double 11 to boost their sales.
How to attract customers to the store on Taobao Double Eleven?
Preparation before the big promotion
(1) 20% off all products
(2) Free orders (within RMB) for the top 10 orders placed on the day of Double 11
(3) Top 1 orders placed on the day of Double 11. Send idols for endorsement products
(4) Full delivery of customized desk calendars
(5) Postcards will be sent to all orderers on the day of Double 11
- Operation rhythm that needs to be done during the warm-up period
(1) For the content articles of Double 11 products, mainly products such as celebrity customized calendars, celebrity posters, etc., gather fans, insert a single product link of the store, help the store to attract fan traffic, and help the store to increase content marketing traffic.
- Setting up the customer operation platform
1: It is necessary to create a VIP customer group, increase the stickiness of the old customers of the store, avoid the loss of customers to other stores, and set different product VIP levels for more than two consumers at the same time
2: For the existing high-quality consumer groups such as browsing non-purchasing groups, additional purchasers, and old customer groups, formulate marketing plans to stimulate them and issue them in the form of coupons (same as store discounts), effectively expanding these people into Taobao, see us The discount information prompts you to enter the store and consume effectively.
- Customer response
Customized store’s activity time on Double 11
The top 10 orders can be free (within yuan) TOP After enjoying the discount price of the store’s double 11, they can enjoy the product price of full yuan. VIP customers can enjoy the member discount price for secondary purchases in the future
- The rhythm of main products after Double 11
After the daily limit was reduced, the precise crowd positioning of the through trains continued to be exposed.
The daily limit should not be too low. In order to attract more traffic, and at the same time under the guidance of customer service, we should try our best to accumulate product sales as quickly as possible, and also to maintain and improve the store level and transaction amount.
- The rhythm of auxiliary products after Double 11
Increase the product, increase the adequacy rate of the whole store’s collection, and help increase the weight value of the whole store and this single product
Ancillary products (related marketing settings) increase the time buyers stay in these products, increase the number of visitors to the products, let Taobao grab the products, and increase more exposure to maintain the sales of these products.
For some details of Double Eleven, Hubei Winning Education will share with you here. I hope we can all find our own path in our daily operations.