Hubei Champion Education shares the root cause of no traffic in natural search
Taobao will block your natural search traffic. This is the case, because the through train is equivalent to an additional entry channel, but when I go to search and click, I either click on the natural search location or the through train location, so Hubei is recommended to win the championship. If you choose 1 of the two, usually your through train location is ahead of your natural search location, so the natural search traffic will be robbed.
- Title
The title is the entrance of natural search visitors. What kind of keywords are used, what kind of visitors will enter the store. If the title is not well written, the selected words are inaccurate, the click rate is low, or the selected words are too large and the competition is fierce, the search ranking will not be obtained, and the search visitors will not be obtained. Don’t think that the title is not important, as long as the Taobao platform exists for a day, the title will always be very important.
- Category
Every baby will have a core keyword, and each core keyword has a unique optimal matching category, such as “dress”, it should be placed in the “women’s clothing/women’s boutique/dress” category, such as “ “Basketball” should be placed in the “Sports/Fitness/Basketball” category. If you don’t place the category correctly, Taobao’s search engine will not be able to grab your baby at all, and naturally there will be no search visitors. You can use some third-party tools or market insights to check the best categories for babies.
- Baby or shop violations will be demoted
If your product is downgraded due to product violations or store violations, it will naturally not be searched by buyers, so there will be no search visitors; there is another situation where your product is not completely Downgraded, but due to some violations, it was relatively downgraded, and the ranking was lower, which would also result in no search visitors.
- Product modification leads to reduction of rights
This, especially the baby who had good search visitors before, is easy to be demoted after you edit him. For example, you have changed the main image, the details page, the price, the SKU, etc. of the baby. In short, once the baby is released, try to avoid large-scale changes. If you can’t change it, try not to change it.
In the end, Hubei Win Champion Education would like to tell everyone that everyone has different expectations for online stores. Some people work full-time, some work part-time, some want to make millions of dollars a year, and some just want to pay for water and electricity bills to buy vegetables. How do you want to do it, what level do you want to achieve, whether it is good or bad, you can only really know when you really do it! The story of Pony Crossing the River tells us that what others say may be true, but it may not be useful to you! For those who start a business, just do it if you want. I think it is not the best time to enter the online business, but it is definitely not the worst time! First, the online business system is becoming more and more sound, which is a good opportunity for honest people. Second, there are many platforms, such as Taobao, Tmall, Pinduoduo, JD.com, if the east is not bright and the west is bright, maybe there is someone who is right for you! Third, the times are calling. The time for the e-commerce cleaning is coming, the survival of the fittest, the big waves wash the sand, and many shops withdraw from the e-commerce industry, leaving many opportunities for newcomers. So hurry up and do it! E-commerce is more exciting because of you!