Hubei won the championship and talked about which minefields Taobao should not touch when opening a store
If everyone decides to open a Taobao store, Hubei Champion Education suggests that you can start learning from the following points:
- Understand the basic Taobao rules and don’t touch the minefield.
Before opening the store, it is recommended that the topic owner and other novice sellers take a few days to read the Taobao rules completely.
Don’t worry if there is something unclear in the later operation. You can ask Taobao customer service. Of course, the easiest way is to ask us directly. Basically, we can answer some basic questions about opening a store.
- Learn to analyze the market and judge the chances of winning the product
Because I have already answered many times about the process of product selection, friends who want to know more can read my previous article. This time I will mainly talk about how to analyze the market of the product to judge whether your product is worth it or not. Do.
Take the product of a former student of mine as an example. The product he made was a turtle, and the title was also set up to swipe orders, but the sales have been bad. Want me to help him find out why.
I don’t know much about this product, but I first found that his title was not enough, and there were almost no high-click words in it.
I found a good word among the search terms of the business advisor. Let him use it as soon as possible, which will bring a lot of visitors.
Has the title been adjusted and the sales have gone up? Obviously not, I think there are two main reasons why this product is not selling well:
The first is the price. The seller’s price is 208 yuan. It can be seen that this price is already considered to be mid-to-high-end in the soft-shelled turtle market. I asked the price of soft-shelled turtle in the vegetable market. , so obviously the direct customers on Taobao are less accepting of this price, so the sales will naturally not go up.
The second is that there are many flagship stores in the peer group. If you want to grab a part of the market from them, you need to look at the number of daily visitors of the peer and then calculate the real income of the peer, so that you can judge whether it is worth the cost. Time, energy and money to grab this market back. Because the C store directly competes with the Tmall store, the conversion rate is definitely lower. In short, the account should be calculated clearly first. If the final result can meet the expectations, then you can give it a try. If not, stop the loss in time.
This case is a typical early stage of market research that has not been done carefully. It is not an easy task to do e-commerce. It not only takes time and money, but also spends a lot of brainpower. It takes more thinking, more research, and more summaries.
- Learn by doing
The update speed of e-commerce is still very fast. If you think that you are done with opening the store, it is not. You may encounter various problems in the actual operation in the later stage. Win Champion Education hopes that everyone will keep going. Learning to operate continuously and sum up experience in continuous learning, so as to make your store better and better.