Hubei won the championship and analyzed how to reliably learn e-commerce operation knowledge from different angles
From a macro and micro perspective, I will share the perspective of Hubei’s championship education. First, from a macro perspective:
Do industry analysis, analyze the market capacity and growth rate and the growth rate of search
Analyze the price range of competitive products and the unit price, cost and gross profit
Analyze your own living space, how long and how much money you need to invest to bring about how much gross profit
Do a good job in store positioning, style positioning, crowd positioning, and product positioning
Next is the micro
Sort out the product line
Multiple definition products
Multi-category distribution
Multi-model distribution
Multi-echelon distribution
Time difference distribution
Finally form a matrix, multi-point support, multi-point advance
If you master the macro and micro directions, you will know how to find materials to learn, what knowledge to learn, and to match the elements according to the different platforms.
E-commerce operations, in simple terms, operate Taobao stores, and ultimately lead to KPI: transaction (common in Taobao stores, Jingdong stores).
The content involved in e-commerce operation is actually very wide, promotion, planning, activities, market services, etc., are all necessary skills. So, fast learning, how fast is it? After all, there are so many things to learn, and many skills are actually obtained in theory combined with actual combat.
If you want to do it quickly, you must naturally master the core things of e-commerce operation.
In fact, the core competence of operation is thinking, vision, and pattern.
First of all, you need to look at whether your product is in great market demand, and what is the difference between your product and similar products. Why do users want to buy your product? What problem does your product solve for users?
Secondly, the above thought clearly, is to think about the problem of the crowd. characteristics of this group of people. The product is good, but the customer doesn’t know it. So, how do I show it to my customers. Let customers recognize me. to achieve conversion. This is also a kind of thinking.
Then, you need to know your competing stores, competing merchandise. What kind of selling points and exposure methods do they all appear in?
Therefore, the core capability of operation is not promotion or data. It is thinking that overrides data and promotion.
Under the summary of Hubei Championship Education, data and promotion are specific means. Thinking determines your strategy, and thinking determines your strategy. Sometimes, no matter how powerful the technology is, it can’t make up for the subtle lack of strategy.