Winning the championship teaches you six steps to create a popular style
As merchants who open online stores, we all hope to produce popular products, not only to make profits, but also to bring more traffic to the store. Championship Education In short, in six steps, we can create the highest weight for a product.
The first step, optimization before and after the launch of new products
New products are on the shelves, if the product has not been clicked, it means that your main image is not good enough and unattractive. Then you need to refer to how the main image of the competing product is done and how to attract buyers’ clicks; then there is the details page, you need to know what buyers want to see and what the details page will display, so that you can make promote conversion. Also, pay attention to the optimization of product descriptions and carousel images!
The second step, after the optimization is completed, the measurement will be carried out.
Many merchants believe that a direct train must be used to measure the model. In fact, there are many channels for Pinduoduo to measure the model. For example, share this model in a high-traffic area such as a circle of friends, and ask friends to help forward it. If the sales are good after breaking zero, It proves that this style is possible, and then you can go to report for new product activities. In addition to the lowest prices on the entire network, the prices of new products should also be determined by looking at the market prices of hotly searched competing products, which can increase traffic and visitors.
The third step is to price according to the average market price of the platform
In terms of pricing, it depends on the price of the platform market. For example, the average market price is 30 yuan, and you sell 20 yuan at a loss. In this way, Pinduoduo Xiaoer will not let you expose for a few hours. If you think your price is low, they have an advantage. I don’t think you are genuine! So the price is either the same price, or 1-10% lower than him, or 30% higher than him. These are determined by grasping the shopping psychology of consumers.
The fourth step, do basic data
Use the method of brushing traffic to cooperate with sales to do a good job in basic sales. Don’t start selling immediately after brushing traffic. This is too fake. If we have time, it is best to let the traffic run for four or five days before starting sales. this is the best! Also, don’t use software to brush traffic. Many software use fake IPs to brush traffic for everyone, and these IPs are basically in the blacklist of Pinduoduo data products. This kind of traffic has no weight at all. , even if it is a real IP, it will be filtered out by Pinduoduo, because the quality is not good, so everyone should not use the software to toss. At present, the studios with good traffic reputation in the circle are: Traffic Paradise, Push him and her, Taobao Push technology, etc., you need to understand it yourself!
The fifth step, through train to further expand exposure and visitors
After you have basic sales, then you can drive through trains to further expand exposure and visitors. Remember, don’t burn the car before the sales base is established, because the quality score is too low, the click cost is high, and there is no sales base support, even if you give you traffic, it will be difficult to convert it! There are many ways to play through trains, so I won’t go into details here. You can look for Captain Tie’s tutorial, read, learn and practice more, and then you can master the relevant through train play methods.
