A good operator must have enough solid professional skills. Take Taobao operation as an example, laymen may think that they are nothing more than opening a Taobao store and selling things every day; people who know a little bit may also know about things like listing and driving.

In fact, it is not only the operation of Taobao, the operation of any platform is an industry that requires very high comprehensive capabilities . Otherwise, why are so many operating wages so high? As for what kind of comprehensive ability to win the championship education, here are 10 items, you can compare them.

1. Understand planning

You need to know your customers better than your peers, and be able to impress your consumers with your pictures and words, and let them choose you, not your rivals. Third-rate operators will only explain the products flatly and directly on the page and cannot impress consumers.

2. Understand the characteristics of the industry

If you sell seasonal products, you must sell different products each season.

So which product is the main push? When is the main push? These all need to be analyzed by operation.

For example, a seller of women’s clothing came to ask me in August, and said how to save the current decline in performance? Of course, women’s clothing declined in August, because there is no need to buy summer clothing, and autumn clothing has not yet started. The focus of August is not to save, but to prepare autumn clothes.

Every industry has unique characteristics, and if you can’t master these characteristics, you are far from good operation.

3. Understand product analysis

The supplier gives you 10 products, do you promote all of them? No, you need to choose the one with the most competitiveness. Then you need to have some analytical skills. For example, you need to use common sense to eliminate 7 out of 10, leaving 3, and then through data analysis, choose the one with the most potential to win, and focus on the main firepower.

I’ve seen some third-rate operations that evenly distribute their energies on each product. As a result, not enough attention was paid to each product. So they don’t sell well. A first-class operation will focus all resources on one best product, and its performance will exceed the performance created by 10 products together.

4. Understand promotion

After organic traffic, if you want to increase sales, of course, promotion is indispensable.

5. Understand data analysis

The product has been sold and the data has come out. Through the various data provided by Taobao, you can analyze it: Do I still have room for improvement? Where is my room for improvement? Where am I weak compared to my competitors? The answer is all in the data. Online business needs to master the ability of data analysis more than offline business, and can see the essence from the outside through the data.

6. Understand customer communication

Operations also need to know how to communicate with customers. In addition to daily customer service sales, there are also some customers who need to think about one-on-one chat.

7. Understand management

If the store is slightly larger, it also needs a little management ability.

8. Know some ps

You can’t give everything to the artist, so basic PS skills are required.

9. Understand some visual aesthetics

Why do other people’s stores seem to be upscale? My store is like a roadside stall. This is determined by the level of aesthetics. A better operation requires more aesthetic ability than an artist. Including finding models for products and taking photos, all require aesthetic skills.

In order to improve my ability in this area, I have read a lot of design books. And when I see those beautifully done web pages every day, I will study them carefully and continuously improve my aesthetic feeling.

10. Understand the supply chain

You don’t have a top-notch operation without understanding how the supply chain works.

The top ten operational skills to win the championship education are introduced here. If you have any questions, you can contact us.