How to get traffic is reliable, Hubei won the championship to introduce
The importance of traffic will not be repeated here. In short, traffic is the lifeblood of our store. With traffic, the store’s attention and sales will naturally develop upwards. Without traffic, it is futile to do anything. Today, I will analyze one or two, and I hope that new and old friends can get the knowledge they want from it.
1. Do your title . It is the entry point for your search traffic. The principle of Taobao search engine is to start from both sides and then the middle, that is to say, start matching from the words at the beginning and end of your title. This will help you to retrieve your baby faster. Remember not to superimpose repeated words when combining titles. This operation will not only waste the traffic of your other words, but also the keyword stacking will only show the traffic of one word, which is of little significance. .
2. Multi-store, multi-baby and multi-price , grab category traffic. In the above, I shared with you the case of a friend of mine in Shenzhen. You can choose multiple stores and multiple products with different main push words to grab category traffic. For each baby, I will arrange a different word of attraction for it, and at the same time set different prices in the category, then by doing this product layout, you can form a strong competitive landscape in this category.
3. Optimize your vision and increase your click-through rate. The main picture occupies one of the core assessment indicators of our search traffic in our vision. A good main picture must be able to meet the needs of buyers, and can combine the characteristics of its own products, through a unique color scheme, reasonable matching of pictures, Or the angle of the picture shooting, and the combination of refining and selling points.
4. Optimize your details page and improve your conversion rate . The display arrangement of details should be composed of basic display, product scene marketing, product story emotional marketing, in-depth exploration of customer needs, expanding the target group circle, and enriching the value of products to be selected. When it is necessary to improve the conversion rate of the page, we will appropriately add some event information or product promotion information, so that the customer has the psychology of taking advantage and stimulates his desire to buy.
5. Understand Taobao’s horse racing mechanism, learn the layout of keywords, and let your traffic increase from 0 . Just now we talked about the core indicator of the weight of a single product. The same is true for Taobao search. I will give you the opportunity to show it in front. If your data is not as good as other treasures, it is a waste of traffic for Taobao. We will not continue to push traffic to you, so we first find the core keywords, secondary keywords and cannon fodder words in our own title, and when operating words, combine our own words + competing products + industry Words recommended by the market, and then select three groups of words with the highest repetition rate and record them separately to operate search traffic. The system gives you the keyword display, we have to grasp the trend, whoever has better early data, whoever gets more traffic.
Well, I don’t know if you have learned these five methods. Hubei’s championship education is just throwing bricks and welcoming jade here. I hope everyone will think more in future operations and improve their stores.