A must-have tool for Taobao platform, share it with winning education

If you only work part-time on Taobao, want to earn some pocket money, or even just mess around, you don’t need much money, just pay a deposit, and the products can be put on the shelves after paying the deposit. The threshold for Taobao is indeed low.

But if you want to do a good job in Taobao, some marketing tools are essential, and the promotion investment should be less than tens of thousands. Therefore, in order to avoid losses, Winning Education recommends that novice sellers should systematically understand what Taobao should do before doing Taobao. How hard is it to assess your own abilities!

1. Prosperity shop fee:

At present, the price of the smart version of Wangpu is 99 yuan/month; the professional version is 50 yuan/month.

Of course, buyers below the diamond level can use the free version of the template, but the effect of the decoration is much worse.

2. Various software fees (calculated by official software):

“Limited Time Discount”, “Full Discount”, “Package Discount” and other tools, the most cost-effective to buy a package, 60 yuan / quarter, 30 yuan / quarter for sellers below five stars.

3. Data analysis tools:

The official commonly used “business advisor”, there is a free standard package, but generally want to make Taobao bigger and stronger, the business advisor is very powerful, and a market insight standard version will be added, 1188 yuan / year,

Many Taobao sellers will set the price very low when setting prices. When there is no sales when the price is low, they want to increase the price and no one buys it, because some smart buyers know to observe your recent price rise and fall, Know your minimum selling price.

I have been thinking that “small profits but quick turnover” must be thought of by buyers, because on Taobao, products with good basic sales are more than one price higher than similar products.

for example,

Suppose a product is priced at 100 yuan, the profit is 10 yuan, and 100 pieces are sold per month, then he earns 1,000 yuan,

In order to increase sales, the seller reduces the price to 95 yuan, and the price is reduced by 5%, and the profit is only 5 yuan. For 100 pieces, the profit is 500 yuan, and the profit is reduced by 50%.

In terms of amount, it is necessary to double the sales volume to achieve the same profit.

So you think, lowering the price by 5% is attractive to customers?

Nowadays, many buyers are too lazy to do 10 yuan cashback for good reviews. There is a data in psychology. People’s perception index of price is 12.5, which means that when the price rises or falls by 12.5%, people will feel it.

The sales volume has to be doubled to get the same profit. Although this sales volume looks good, have you considered wear and tear?

This means doubling the promotion fee, doubling the labor force, doubling the stockpile, and so on.

Therefore, don’t think that your ignorant low-price malicious competition can do any good. If your product internal strength is not good enough, and your marketing is not good enough, you will suffer more and more.

Entering Taobao, giving yourself a position is very important!

Are you part-time to join in the fun, or to make soy sauce, full-time to improve the status quo to make money, or for the construction of the four modernizations of the motherland, etc.

Because of this positioning, you not only need to invest money, but also determine how much energy, financial resources, endurance, ability, and subsequent skill choices you are prepared to invest!

Winning Education believes that it is not necessarily difficult to be Taobao, but how hard you are. If you feel that you have this ability, you have to devote yourself to it! Otherwise, it’s not that you can’t make money, it’s that there is no “play” at all.