Hubei Champion Education analyzes the reasons for the loss of customers in the store in detail

Many friends contacted us to win the championship in Hubei, saying that there are fewer and fewer customers in the inexplicable stores, which means that the overall traffic of Taobao stores has decreased, but they have no idea why. Based on years of experience, we can summarize the following reasons. :

1. Seasonal

Some products have great seasonal changes, and from the perspective of the e-commerce environment and the overall consumption environment, the first half of the year is much less busy than the second half of the year. For an analysis and comparison, what is the recent traffic situation of similar products in the same industry, how is the transaction status of the product, conduct a data analysis from the business advisor, and also see whether the overall market situation of your category has declined or has changed, you can see What is the problem with your store? If other stores are not affected, then we have to consider the problem from the store itself. Next is the second reason.

1. The quality of the product

If your product starts to sell well, and Taobao gives you more free traffic, then your product sells a lot, but the evaluation is not satisfactory, there are too many complaints, the delivery speed is not good, and the refund situation If there are more, then Taobao will not allocate too much free traffic to you, you can only use the paid traffic such as the through car drill show to introduce.

1. What is the conversion rate of the product?

If Taobao gives you a certain amount of traffic, but your products are not good enough, and if you don’t have a good conversion rate, you can’t bring more traffic to Taobao, then naturally, Taobao will give you the traffic to better merchants, you The traffic will also decrease. Of course, this conversion rate also has a certain relationship with your customer service. If you buy a Chitu, you can see some customer service data, and you need to do an analysis to guide the order situation.

1. Stronger competitor intervention

There are many cases of A and B on Taobao. You don’t have to look too hard. Just find a product with a relatively high sales volume. The brand is not very well-known and the price is very low, but the sales volume is very large. You can see many of the reviews. Speaking of paper towels, this is also a method of operation, and it is normal for competitors to steal some traffic.

Based on the above content of the Hubei championship education analysis, I wonder if everyone is clear? Regarding the decrease in traffic and the loss of customers, everyone must calm down. This situation is not destructive. Combined with the content of our analysis, comprehensive adjustment and operation can improve this situation.