Education to win the championship: Analysis of the deep-seated reasons for the lack of sales in Taobao stores

Many friends leave Taobao stores there and leave them there. If there is no sales for a month, they start to say that Taobao is not easy to do now, and no one likes to visit Taobao, etc. Champion Education believes that we must first find our own reasons. , why are there so many newcomers who can make money after opening Taobao stores, and many are even part-timers. First of all, we must understand the reasons, and secondly, we can know how to avoid these problems. There are just a few reasons.

Type 1: Pricing Issues

Many people do Taobao, and after they get the price given by the manufacturer, they add a part of the money and start to promote it on the shelves. However, this part of the addition cannot meet its own promotion expenses and costs. Price too low and cause your own losses. At the beginning of negotiating price with the manufacturer, you must have a clear grasp of how much your product sells at the highest price on Taobao. And also count the price of the products on the first 5 pages. Fully understand clearly, talking about the price. If your purchase price is higher than others’ selling price, how can you promote it, how much you promote, and how much you promote, and it also affects your conversion rate.

Your pricing on Taobao should be at least 30% higher, otherwise it will be difficult for you to make money. Because the current promotion cost is not low, there are also a series of expenses such as courier fees, labor wages, water, electricity and rent.

The second: the promotion cost is too high

Now if you want to sell your products on any e-commerce platform, you need to promote it. Because many people do not know much about promotion tools and lack experience, they will cause excessive promotion expenses, and their own profits cannot maintain such high expenses, so they cause losses.

Solution: Find an experienced operation or a reliable learning teacher to improve your promotion level.

The third type: low price impulse

There are also many of these now. In order to increase the sales of products, they will do some Taobao customers. However, if Taobao customers want to place a large number of orders, they will require merchants to sell at very low prices. Often this low-price impulse is a loss. It’s okay to lose money, but in the end, sales rose, and traffic didn’t come in. After a month, the sales have returned to the original starting point, and the cycle of no traffic and no sales has begun again. At the end of the settlement, I found that I lost a lot of money. I have seen a lot of this kind of thing, and it is normal to lose 100,000 tens of thousands at a time.

Suggestion: Try to be a Taobao customer as little as possible. You can start a commission on Alimama. As for how much you can sell, it depends on fate. There is no need to lose money.

The above is the opinion brought by the education of winning the championship. It is never possible to open a store and start a business. We must have the will to face difficulties when we encounter difficulties, so that it is possible to do a good job in our store.