Can small commodities really make money reliably? Championship Education Analysis 12
Online products that offer free shipping for one or two dollars are not profitable. As far as Win Champion Education understands, one or two dollars is not enough for commodities, postage, packaging fees, and expenses deducted from the online store.
Therefore, the purpose of selling like this is not to gain profits, but the main purpose is to attract traffic and increase the weight of the product to obtain rankings.
The longest thing is to attract traffic at a low price. The goods are marked as one or two dollars for you. If you are interested, click in and have a look. Maybe what you clicked is not what you need, but you will look at other products in his store. , other products are sold at normal prices, just buy what you need, so you can achieve the purpose of low-cost drainage, but now there are very few people doing this, because now the website is starting to have thousands of people. And combat low-price drainage, sometimes if the price you set is too low, it will be blocked by the system.
Another purpose is to increase the weight. As long as the product has more sales and praise, it will increase the weight of the product. If the weight is high, it will increase the ranking of the product. I have done this before. The cost of a product is 15 yuan, but I It is set to 9.9 yuan for free shipping, which is purely a loss of money. What you want is the sales data, and the normal price will be restored when it is sold later.
In short, I don’t believe that something that costs one or two dollars can be profitable. It’s just a marketing tool.
By accumulating transaction volume, favorable rate, etc., the store data will be improved, more traffic will be introduced, and the store profit will play a role.
Its products are generally low-cost products through special channels, such as the GO2 women’s shoe supply platform. Although the price of genuine leather women’s shoes in Chengdu is generally around 150 yuan, there are many inventory tails of several yuan or more than ten yuan. Goods or ordinary material plastic slippers, novice shops use this type of shoes with high quality and price as a drainage activity, opening the door for the store level and sales. It is not a good way.
So, why is there such a piece or two with free shipping? Mainly because of the merchant, it is used as a means of attracting traffic. He has two commodities in the same store, or multiple commodities. He passes through a low-priced commodity and then conducts traffic. In this way, when there are more people in his store, the traffic and exposure of other products attached to it will naturally increase. In this case, profit from other commodities.
Therefore, Champion Education believes that our friends who are online stores can refer to this kind of thinking. This kind of drainage products is very helpful to our store.