Winning Education: How to achieve store management goals in the last two months of 2022

How can we achieve our store business goals in 2022? It is divided into two points: one is the mobile terminal, and the other is the featured products. At present, the weight occupied by the mobile terminal can be imagined. Therefore, the seller must do a good job of the internal strength of the mobile terminal, so that the store will become better and better. As for special products, in the current Ali, what we should consider is, what products does he need to give great support, and what products can make it easier for our store to do well? The content shared by Win Champion Education today is just a reference for friends who want to change products in such stores, or make local products with superior products.

Why do others do better than you?

1. Analyze category competitors, and know yourself and your enemy. List competitors’ stores and put them in a document (note that the product structure of the store is required to be similar to that of our store or that others only make some similar products of our store). Probably analyze 2-3 competitors who are doing okay, and then analyze how other people’s titles are doing. For a store, you can see his general traffic and how much he brushes! The most important point is to analyze why the conversion rate of others is so high? Maybe others have the same amount of traffic as you, but the conversion rate of others is several times higher than yours. What is the reason? Details page? Promotions? Cash back? Matching activities? These have to be analyzed, why others do better than you!

1. Analyze the reasons for the improvement of the total score of the store. All the data with favorable rate>=99.20, description>=4.7, service>=4.7, and delivery>=4.7 are marked in red, and the stores marked with red in all four items are preliminarily judged as excellent stores. Mark its store name in red to get the following stores. These four items reflect the comprehensive service capability of the store, but good service may not necessarily sell well, and it depends on the value of the product to customers. Buyers in your category, what kind of product they need, not the low unit price must be your best! And you need to know what’s different from yours in your competitor’s store! Is there a difference between the value of the product and your own store? It is not difficult to open a Taobao store if you want to understand what you want in Taobao, find the precise target group positioning of your products, control the operation rhythm, and learn some practical skills.

The final conclusion of the championship education is that there is no shortcut to Taobao. The most important thing is to be specialized. Professional people do professional things. It is good to find a professional training institution to learn step by step! I wish the shopkeeper an early big sale!