Hubei won the championship to teach sellers the core strategy of Double 11

It will be the annual Double Eleven again. I believe that all merchants are now eager to try, scratching their heads and thinking about how to operate the best strategy, but I believe it is very good for some people to know that this year is the first year of inclusive fee reduction for business advisors. Double 11 under the strategy may use a lot of tools that were not used in previous years, such as traffic vertical and horizontal, category compass. In addition, this year’s double 11 business staff also has a specially created data product: data war room. Today, Hubei Championship Education will share with you how the so-called data war room operates.

[Data War Room: Real-time data for daily monitoring, event marketing, and promotion of operations]

The data war room can help merchants monitor the entire chain of stores during activities such as grass planting, pre-sale, warm-up, and event outbreaks.

For example, through the data war room, you can see how many consumers have added products during the warm-up period and pre-sale period, and which channels the consumers came from. Whether it is planting grass at the venue or through search and recommendation, we can find it from it. And through intelligent algorithms, we can help you predict how many users who add purchases and favorites will eventually convert into purchase users, which is convenient for merchants to stock up.

For this function, Liu Yong, the head of the flagship store of Noble Duck, which specializes in duck neck and duck paw braised products, has a deep feeling: “After knowing how much order data there will be through the data war room, there will be no problems in our stocking and warehousing. Before the event, prepare the goods, so as not to have the problem of insufficient goods and delayed delivery.”

[Data screen: subdivided into minute-by-minute data to provide sales forecast]

During the official period, the business advisor also provides you with a large screen of official data. During the official outbreak period, you can track the turnover of the store, and you can also see whether it has increased or even compared with every hour or even every minute of last year. Did not go up.

From the 1st to the 3rd of the outbreak period of the event, and on the 11th day, merchants can monitor the transaction volume of the day on the big data screen. We will also predict the sales amount based on the algorithm and optimize the strategy.

【Intelligent Diagnosis: One-click to complete intelligent optimization actions】

This year, the business advisor also launched an intelligent diagnosis product. This product is what we hope to be able to optimize with one click under the fluctuation of data.

For example, in a product search and recommendation channel, we will use the consumer’s perspective to detect whether the operation is in place. Is the CTR of the main image and peers reliable? Does the title use some hot search terms in this industry?

The business advisor can use data to help everyone to detect whether this product has done all the actions that should be done, and whether our data is in a leading position compared to other competitors, we can see the data on the product problem, one-click to complete the optimization action.

The above is the relevant analysis and understanding of the data war room brought by Hubei Champion Education today. The data involved are all very real and meaningful figures, so we need to do our homework and develop our internal skills to effectively help us. Harvest on Double Eleven.