Winning the championship teaches you how to deal with the decline in Taobao store traffic?
Basically, many Taobao sellers will encounter such a situation. When the store has not violated any regulations and has not made major changes, the store traffic will continue to decline in a certain period of time. What’s the problem here? Today’s article, Championship Education, will take you to discuss it.
- Analyze store traffic channels
If a store wants to compete well, it is inseparable from the combined effect of a variety of drainage channels. However, if a store relies on a single channel for traffic drainage for a long time, when there is a problem with this channel, the store will experience a decline in traffic.
Take the recommended traffic from Taobao as an example. This part of the traffic does not need to be searched. Each module on the homepage directly displays the products that consumers like or browsed. It has the characteristics of large traffic, low conversion rate and instability. It is determined that the difficulty of our acquisition will be relatively large. If the store relies on this part of the traffic for a long time, the low conversion may lead to the effect of our other traffic channels, which will lead to the situation that it is difficult to recover after the overall traffic of the store declines. If you want to change this situation, you must do the drainage work from multiple angles.
- Observe changes in the overall industry
Except for some daily necessities, such as rice, flour, grain, oil or daily necessities, most commodities still have off-peak seasons. When there is an overall decline in the broader market, as long as your decline is less than or equal to that of the broader market, there is nothing to worry about, and basically no processing is required.
- Do a good job of labeling the store crowd
Now that Taobao is matching free search traffic, the proportion of personalized recommendation traffic has become a very obvious trend. Whether it can get more traffic depends mainly on store labels and product labels, as well as One point is your crowd tag. Regarding the crowd label, there may be a factor ignored by sellers and friends, that is, the proportion of the store’s customer unit price. For example, for example, the average unit price of products in your store is around 200, but the consumption level with the largest proportion of visitors is 0-80 yuan, followed by 80-120 yuan, which reflects the fact that our shoppers are actually is very imprecise. If the crowd is pulled back by the direct train method, the method of keyword low bid crowd with high premium can be used, that is, the different crowd corresponding to the back of a certain keyword.
Fourth, store conversions must keep up
That’s what Winning Education shared today. There are many factors that affect store conversion, such as price, your customer service quality and product evaluation. If you want to improve store conversion, we should find a way to find the problem of poor conversion, and then come back to targeted To optimize the store, this is the correct method, so that your store conversion can be improved.