Winning the championship teaches five core points for newbies who open online stores

In the early stage of Taobao, it is necessary to do a good job in store positioning, clarify the overall style of the store for the crowd, and develop a brand tonality. What kind of store you want to open, you can first observe the style of the same type of store, and then make the layout and typesetting according to the fashion trend. Today, I will share with you the five knowledge points that you must learn to open a store.

1. Selection

Before the event starts, we need to know that our products are going to be on the event. It can be said that the products on the store’s event resources are the lowest price on the entire network. If there is no product selected, the merchant will lose everything. Nor does it not exist. However, there are generally the following types:

1) Off-season clearance: To be honest, the off-season clearance is mainly for the return of funds. If it is not sold now, how long will it be? Especially in the women’s clothing category, the styles are basically outdated very quickly. The products that sell well this year may not even be able to stir up the water next year.

2) Accumulate sales: This is mainly to accumulate sales in advance and seize traffic before the category products are sold.

3) Increase exposure opportunities for the store: It is mainly to choose a seasonal product and cooperate with related sales to drive the sales of the whole store.

1. Price

Before the event, the price should not be too different from that during the event, otherwise the consumers who purchased in the early stage will “rebellion”, and the price after the event cannot increase beyond the price range acceptable to accurate users, otherwise even if huge sales are accumulated during the event, There will also be problems with the rear flat pins.

1. Basic optimization

In fact, whether it is a live broadcast or an event, the only increase is the exposure probability of the product. If there is a bad review at this time, and the customer service is not well trained in advance, it is really just watching the link lose the order. Do a good job in related sales and the overall decoration of the store, and do activities at a loss. Let’s take an example. The cost of a product adds up to 15 yuan. In order to report the event, the price is reduced to 10 yuan, then we Every time you sell an order, you lose 5 yuan. If we cooperate with the live broadcast at this time, the related sales are well matched, and the store has an active atmosphere as a whole, then we can sell an extra 5 yuan to a visitor, so that we can ensure that the event does not lose money. However, after an event is completed, with fission coupons, it is bound to accumulate a lot of fans for the store. Some of these fans will become old customers of our store, and in the daily flat sales process, the traffic that was not converted during the event can be converted again.

1. High-quality content

There are many businesses complaining that there is no traffic to open live broadcasts. I just want to ask, which platform can be so rich and can distribute traffic to you no matter what content is posted. Now both APPs and websites are struggling to compete for traffic. Use your brains.

Traffic is hard-won, and the platform will only allocate traffic to the most likely links or live content. Why do we say that live broadcasts should persist? If I think about it in a day or two, I can only think about it in my dreams. Part of the reason for persisting for a long time is to accumulate fans. The other part is to allow the system to see your strength, convert traffic, and have high-quality content. In this way, he will feel at ease to recommend traffic to you later.

1. Promotion layout

The same goes for opening an online store. Winning Education recommends that you use SMS marketing to inform old customers before starting an event or live broadcast. During the event, you can use a lot of searches and scenes to give more exposure to the product, so that consumers can see the live broadcast. Or the entrance to the event.