If you want the soft paper to be more valuable, learn these 4 skills!

I believe that every company is very familiar with “advanced articles” and knows that it is one of the commonly used promotion and marketing methods at present. However, when it comes to how to do and do a good job in advocacy, it is estimated that not many companies really understand. It is really difficult to do. But don’t worry, the editor has 4 skills that I can teach you to help you make more of the value of the soft paper! Please see below for details:

Tip 1: Find the right release time

In order to bring out the value of the press release, first of all, more people must read the content of the press release. You can start from the “release time” and find the time when most people are relatively free to release. For example, from 6:00 to 9:00 in the morning, everyone takes the bus to work. During the time period, there will be more time to swipe the mobile phone; for another example, if the lunch break is from 11:00 to 13:00, the probability of browsing websites and platforms will increase. It is more beneficial for enterprises to choose these time points to release soft articles and convert products.

Skill 2: Select the topic accurately and clearly

Topic selection and positioning are what everyone has said badly, but the editor still wants to emphasize that the topic selection and positioning must be determined according to the product! Otherwise, it is easy to overturn the car when creating, resulting in the content being written that is not linked to the product. Moreover, most of the hot content is best presented, and the hot topics have their own attention, and more people will read the soft article after it is released, which is equivalent to saving a publicity fee.

Tip 3: Come up with interesting topics

If the eyes are the windows to the soul, then the title is the soul of the press release! As the first content that users see, if the title is not good enough to attract people to click in, then this soft article is mostly “abandoned”, no matter how wonderful the main content is, it will not help! Therefore, the title is really not random, the editor’s suggestion is that if you can be as unconventional as possible, you will have more ideas, and everything will serve to attract people to click in! However, it does not mean to instigate everyone to be a headline party. The main premise is that it is consistent with the content of the text and does not deviate from the theme. In short, it is right to make a title that can arouse everyone’s curiosity as much as possible.

Tip 4: Insert ads at the end

The advertisement inserted in the soft article is more suitable to appear at the end, and the proportion of the space is preferably between 20% and 30%. It is easy for people to forget the content if there is too little content, and it is easy to cause people’s disgust if the content is too much. This degree must be grasped it is good. Long-form soft articles such as self-media, press releases, etc., should not be advertised as soon as they come up. The whole article emphasizes how good the product is and whether it can be released or not. It is certain that users will not buy it. The editor can understand everyone’s urgency to promote products, but we must also understand that soft wide is different from hard wide, and it is not feasible to put the thinking logic of hard wide in the production of soft articles.

After reading the 4 tips to improve the value of press releases, what are your thoughts? If you feel that you are still not satisfied, you can also find a professional organization “” for more detailed consultation. Relying on rich experience in the industry, you can answer all kinds of questions about advertising marketing, so that companies can have a more in-depth understanding of advertising. If you don’t know how to create content, find channels to publish, optimize soft articles, monitor and summarize data, you can also help to complete it on your behalf, so that companies have no worries!