Hello everyone, I am Hubei champion. Regarding the question of which one is better, Taobao or Tiananchor, we need to be rational and think twice before proceeding.

Many friends want to open an online store, but they don’t know what platform is the best to open a store as an individual. Under this premise, let’s answer the question:

First: the same product, Tmall is more trustworthy than Taobao

Online shopping, the first thing to solve is the problem of trust. No matter what you sell, after all, it is a long-distance transaction between “strangers”. There is only one final core reason for buying it: trust. There are also many ways to solve trust, such as taking better pictures, showing more strength, more praise, more Xijiaxiu, and more margin. We assume that these basic factors are the same, Tmall’s credibility higher. Whoever can gain the trust of consumers will have the conversion. From this point of view, it is better to open a Tmall store.

Second: the same operating cost, Tmall store traffic is greater than Taobao store

Judging from the development history of Taobao over the years, the flow of Taobao ecosystem will tend to be more inclined to Tmall. After all, Tmall is the main hematopoietic base of the Amoy line, and it cannot be lost. For example, if we are both sellers and have the same products, and we open Tmall and Taobao at the same time, the traffic on Tmall must be much larger. In this case, we will definitely choose to open Tmall under the premise of opening a store and operating costs at the same level.

Third: With the same team, Tmall’s operating costs are far greater than Taobao’s

We talked about the benefits of Tmall earlier, but there is a cruel reality, that is, the previous assumption is not true, because you can open Taobao at will, and you can start at zero cost, but Tmall must first invest most of the money money. Although it is in the Taobao ecosystem, the operating cost of Tmall is much higher than that of Taobao. This is not a platform that can be played by individuals. It must be operated by a team. To put it simply and rudely, Tmall is made with money, while Taobao is a personal behavior. As long as you want, you can realize your desire to open a store. Therefore, in this case, opening Taobao is easier and easier to operate.

Fourth: Tmall is risky, and Taobao is better to operate

If you want to be an online store partner, you must remember that opening a store does not mean making money. Even if you open a Tmall, it may not make money. The risks on Tmall are too great. For example, if you recruit artists, operations, copywriters, photography, etc., you must have a team of at least 60,000 yuan to make a base, product packaging, tags, express bags, etc., Tmall deductions, service fees, direct access Traffic costs such as vehicles are an indispensable operating cost. There are many hidden costs such as inventory and taxes. If your operating level is too low, then these early investments are likely to be wasted. However, it is not so complicated to open Taobao.

The above opinions only represent the views of Hubei’s championship education. Whether you open Taobao or Tmall, I hope you all think twice, don’t blindly follow the trend, don’t be impulsive, and don’t make a sudden whim on the basis of knowing nothing. What we recommend more is to be a Taobao store, which is more friendly to newcomers in any way.