Hubei won the championship and took everyone to study the art of pricing
Pricing is definitely a subject of knowledge. The lower the product price, the smaller the profit margin. When promoting and draining traffic in the later stage, it will be timid, affecting the promotion process and the development of the store. What are the ways that are helpful to our pricing? Hubei will take you to see the championship.
The price of the product is set high. If the quality of the product is average and the price/performance ratio is low, it is difficult to give buyers a good shopping experience, and the return rate and praise rate are difficult to control. If the description of the selling point of the product is not enough (but do not exaggerate the selling point), and the packaging of the product is not publicized enough, then this conversion will become a problem, the long-term conversion of the product will be sluggish, and the store will not be able to develop better.
1. So what is the price?
(1) It is necessary to fully understand the market pricing situation, the current pricing situation of store competitors, and the profit situation of the product itself.
For example, if your product sells less than your competitors, how do you price it appropriately? The price can be 10-20% higher than the price of your competing products, so that buyers will think that the reason why your product sales are not ideal is because your price is too high, then we will do the corresponding product packaging. Highlighting the quality of our products, etc., and highlighting the advantages can further increase the conversion of our products.
(2) The purpose of “differential treatment” of pricing all products in the store is to make each product have a value of existence, and to let them exert their own energy in their respective positions to serve the store together.
2. Take the store drainage money to talk about it in detail
The characteristics of the drainage model are that the audience has a wide range and a large number of views. When pricing, the price is relatively lower than other styles in the store. But it doesn’t mean that you are going to lose money without profit at all, and don’t say that because the profit of the money is limited, you should lower the quality requirements for him. Affiliated sales can increase the unit price of customers in the store and drive the development of other styles in the store.
3. Finally, do not ignore the importance of customer service
It is no exaggeration to say that as long as buyers make inquiries, the possibility of this conversion rate is as high as 80%. Because the buyer’s inquiry means that the buyer is interested in our products and wants to know more about it. Therefore, we need pre-sales customer service: professional, dedicated, with a certain promotion ability, and a certain ability to urge payment.
After the product is converted, everything will be fine? Absolutely not, after product conversion is the beginning of our after-sales service. Poor after-sales handling, various negative reviews, and various returns and exchanges will lead to a decline in the weight, dsr and later conversion rate of our products, even if it has been If you give a good review, there will be the possibility of adding a negative review later.
Therefore, after-sales customer service must pay attention to the attitude and quality of service. It can be said that “customers abuse me thousands of times, and I treat customers like first love”. For the long-term development of the store, we must pay attention to every step, and we must strictly control this last level.
Today’s Hubei Championship Education Sharing is here first. If there is anything you don’t understand or if the store encounters any problems, please come to communicate with me.