Winning Education: How Taobao Sellers Can Effectively Improve Store Conversion Rates

Now that the Double Eleven promotion is getting closer and closer, are you orderly or are you in a hurry? I don’t want to create a tense atmosphere, I just want to say one more thing: At this point in time, what we are comparing with our peers is the word “steady”. If you panic, it is easy to create some unnecessary troubles on this originally flat road. hinder the final development of our store. But for the vast majority of sellers, it is impossible to engage in R&D patent concubines. so what should I do now? How can I increase the conversion rate of my product? Win the championship and tell everyone.

If you are a physical store, you can recommend relevant products in the store to the buyer through the way he wears it, and then guide the buyer to finally purchase the product through the communication service. When you are an online store, you can’t intuitively feel the demeanor and language of buyers, but you can clearly know which product, which page, and how long they stayed on a certain page, and then visited again. What page does it ultimately convert your product or jump to which competing product it flows to, etc.

1. Video

The main image and the small video are weighted content items. It is recommended to limit the time to 30s. Then, the content highlights the advantages of product details and selling points, and makes the characteristics of your own store. This small video can effectively improve the conversion rate.

2, pictures + copywriting

Everyone now pays attention to the beauty of pictures, while ignoring the importance of copywriting. Good copywriting can give buyers a sudden sense of trust in the store and play a decisive role in improving the final conversion rate.

Someone said: “I also want good copywriting, but I didn’t think about breaking my scalp”? Then since you can’t think of anything, go steal it. The easiest and most direct way is to steal from the comment area of ​​your store’s products, and steal from the comment area of ​​competing products. When you don’t know what language you can use to impress buyers , just try it in the buyer’s own language.

Let’s talk about it here again, how to do promotional activity copywriting so as not to be fooled. Now doing hunger marketing, how should I say it, if it is still a one-day-limited, 6-hour-limited special offer, this method is a bit old-fashioned. It is difficult for buyers who often shop online to believe the authenticity of your promotion. If you don’t believe me, this event The effect is difficult to meet our expectations.

3. Association

Do not ignore the importance of affiliate sales when you are a store. If you do well in affiliate sales, you can:

(1) Maximize the drainage effect of popular models. After all, a truly successful popular model can drive the sales of other products in the store.

(2) Provide buyers with more product choices, thereby increasing the customer unit price and access depth, and at the same time playing a positive role in increasing the store’s conversion rate and increasing the customer’s sense of experience. However, it is meaningless to match too much, and it will increase the bounce rate, and this association is not to be associated at will, except that the matching products should match the style, pricing, etc. of the main products. It is also necessary to make adjustments according to the indirect conversion rate of the product and the data feedback after the products are matched with each other. These data can be seen in the business staff.

What do you think of the content shared by Champion Education today? As Double Eleven is getting closer and closer, everyone must have a sense of urgency.