Hubei wins the championship: what are the sources of traffic? How to achieve adequate drainage
Hubei won the championship and suggested that you can see more potential products by using related products through related products. You can view traffic and transaction data for indirect products through the Drainage version of Fuel Saver. It can better achieve the purpose of indirect measurement and also increase store sales.
Transactions from official events are also part of the source. Generally speaking, the conversion rate of official activities will be higher. At present, the better official activities are Juhuasuan and Taobao. Small popular models will make good use of the passenger flow of official activities in the later stage, continue to bring passenger flow to the store, and increase the long-term sales of the store.
The first thing you need to start a store is traffic. If there is no traffic, it is useless to do marketing or decoration. First, someone has to view your product. The traffic of opening a store is diverse.
Natural search traffic, paid promotion traffic, Taobao traffic, event traffic, etc., traffic flow is not single, otherwise, once a problem occurs, your store will drop sharply. With the support of multi-channel traffic, opening a store can last longer.
- Natural search: This is the most important traffic channel for the store. The ultimate purpose of our other promotions is to increase organic traffic. The main influencing factors are optimizing the title, adjusting the launch time, optimizing the attributes, and displaying the window. Recommendations, etc. The dynamic factors that can quickly increase organic traffic are click-through rate and conversion rate. Keeping various dynamic data of the store, the natural traffic will move forward.
Active traffic: In a very short period of activity, you can gather product popularity and increase sales, which is better than going to any intermediary for sales. The resources on the website are preferred because the traffic is relatively high.
In addition to participating in some official events, you can also plan events in your own store. After all, no one can attend a formal event. Planning your own store events can also quickly increase store sales.
Promotion volume: including through train, drill exhibition, Taoke promotion, etc., all need to be paid. Relatively speaking, Taoke is the most accurate, the through train is the most cost-effective, and the drill exhibition is the most local.
At present, the paid promotion of Taobao system is indispensable, and the diversification of traffic is also necessary. The performance of traffic is the number of impressions and clicks. Tyrants are easy to show. A large number of hot words and unlimited high prices will inevitably show a large number of people.
But this is limited to local tyrants and well-known big names. Brands cannot be beaten by ordinary merchants. What Hubei Winning Education wants to say is that everyone should do fine drainage, get display opportunities, and strive to seize them to form the advantage of our small sellers.