Hubei wins the championship: What is the Taobao Featured Pool? How to get in quickly?
If the store’s baby is selected as Guess You Like it, there will be a greater opportunity for display and a lot of accurate traffic, because this section is based on the user’s consumption habits, shopping behavior and traffic conditions. Hubei won the championship today to tell you about the relevant knowledge of the traffic pool.
- How does the baby quickly enter the pool and obtain this part of the accurate flow?
Taobao’s entry method is also divided into paid and free. Generally, the baby who enters the pool will be calculated by the system according to the baby’s layout, basic sales, and consumer browsing behavior. Let’s follow the editor to study some steps in detail.
The first important thing is the layout of the baby. What does baby’s layout mean? First of all, you must find the positioning of your own products, and then according to the competitors’ treasures, according to the advantages and operation methods of your favorite competing products, make a good layout and seize your favorite position.
- How does the baby accurately match the user
Taobao’s massive database will be tagged according to the user’s previous search behavior, such as distinguishing groups (white-collar workers, students, etc.), according to the age group, consumption level and other latitudes. In the end, everyone may become such a label: female, 25-30 years old, middle-income, Leo, white-collar, like anime and so on.
When your product label closely matches the buyer’s label, your product will be shown to buyers first. To put it bluntly, the label is the precise crowd. We can’t control the buyer’s label, the only thing we can control is the product label, so how to make the baby match the user accurately?
(1) Baby attribute related pages and titles related
Baby attributes, that is, the product details in the picture above, many sellers and friends have been ignoring these details, it is too troublesome to fill in or fill in randomly, then how does the system classify you and how to recommend your products to the right people, this is very important Important point.
(2) Directed delivery of through trains
By improving the keyword quality score, launching production, adding to the shopping cart (only when these items are done well, the targeted promotion will get the tag pool display), and the targeted promotion will be activated. Hand Amoy Home - Guess I like it.
As long as you increase the output of Shandao’s homepage - guess the direct train direction you like, you can get weighted weights, so as to get the traffic of Shandao’s homepage.
(3) Repurchase by old users
Generally speaking, the weight of repurchase and sharing is greater than the weight of single purchase, additional purchase weight, favorite weight and browsing weight. Sending some coupons to attract old users to buy again can also strengthen the baby’s label.
If the user repeatedly browses the baby, it will be entered into the pool, so the merchant should deepen the in-depth access rate of the page and increase the interest and hobby of consumption. Generally speaking, the products that can enter the pool are mostly products with large traffic and strong explosive power. From the title of the baby to the price, to the main image and detail page, all factors will affect the entry into the pool. Hubei Win Champion Education hopes that businesses can be inspired after reading the article and find a way to quickly enter the pool.