How to fill in the baby selling point of Taobao? Hubei won the championship for guidance
How to set the selling point of Taobao? The so-called selling point is not necessarily the core function of the baby. A lot of times, the core functions of the same kind of baby are the same, and it is difficult for buyers to remember you. Based on these questions, it is more reliable and influential to talk about how we write when Hubei wins the championship.
First, change - the basis of management.
Transformation is the foundation of business operations. Whether it is organic traffic conversion, paid promotion conversion, or event conversion, the more transactions in these areas, the more profitable our store will be. Conversion data is also affected by many factors. Therefore, it cannot be done overnight and requires careful planning.
First, the importance of style itself
The conversion rate is directly related to the expressiveness of the product itself. Some products have their own halo. The value of the product itself is the most important factor in guiding consumers to place an order.
BR>Whether the product is popular in the season and whether the style is popular with the public will determine whether consumers buy it. Therefore, in order to increase the baby conversion rate, the product meets the following characteristics:
For sale: First, make sure that the product is for sale, especially clothing products, so that the market demand is currently the largest, and the style is also the more popular similar products in your own store.
Higher ratings: This requires the product to have the attributes and characteristics of the current hot product. Each type of product will have attributes that are more popular with consumers. Not as a leading product.
- Do a good job in customer group analysis.
Although Taobao shopping group is huge, its target group is only a small part. We must be good at analyzing the purchasing power groups of our stores.
They can still bring you benefits. We have to analyze their purchasing needs, consumption levels, social status, etc., to understand their needs for products, and then carry out targeted marketing, the conversion rate will definitely increase. Analyze audiences through business consultants or Ali Index.
People of different age groups have different needs for style and price acceptance, so we must first understand our product audience. The more thorough, the more targeted.
Whether it is from the introduction of styles, the induction of interest, the guarantee of services, etc., we must grasp the psychology of consumers. Someone who has done psychological research here has an advantage, lol.
Different product descriptions for different customers show that they meet the needs of most customers, so if you don’t want to convert them, we will do different marketing for different psychological needs.
- Marketing methods of the store
Promotion: Essential, sometimes the product style is good, the click collection is also good, and the detailed information is also well done, but the conversion rate has not been very high.
It might be time for less promotion. Since our products must be priced with reference to similar products, our prices are all at the same level.
If there is a promotion at this time for the customer to take advantage of the discount, then the customer feels that they are taking advantage of it, which will lead to the purchase of the order.
Okay, after talking so much, I don’t know what your thoughts are. Hubei Win Champion Education hopes that everyone can use this knowledge flexibly in operation, which will definitely help our store.