Hubei wins the championship: how can the through train reliably increase search traffic

How can through trains effectively increase search traffic? Traffic must be optimized and accurate, click-through rates and conversion rates must be improved, and data popularity must be on the rise. On this issue, Hubei’s experience of winning the championship is as follows.

1. You can choose the keywords to be added according to the product’s own situation

When adding keywords, you must first determine the transaction words, determine the main transaction words, and then expand the long-tail words of these transaction words. There is no need to add so many keywords at once, about 20-30, and then do a good job of relevance (baby title, attribute, creative title of the through train, all according to the main keywords to be put in the through train. layout).

Don’t use big words in the initial stage. It is recommended to use precise long-tail words, and then you can use broad matching first, and then look at the data to screen keywords. In this way, from the very beginning, we have found a keyword group with good effect, which is more conducive to operation and helps to improve the search weight of the product.

2. The product can be displayed to a more accurate crowd through the crowd premium

How to determine what kind of people your product is suitable for? You can’t fully confirm it. You can only confirm a certain group of people based on the positioning of the store and the characteristics of the product. But the specific group of people in the store is more high-quality. You need to test it and rely on it. Visitors who enter the store form collections and purchases, and form purchases. These business advisors can see what spending power and what age group of visitors convert better. This is the high-quality crowd label of your store.

The test should focus on self-defined crowds and make two-dimensional crowds, so as to finally screen out the effective crowds for long-term delivery. During the test, the premium can be lower, 30-50%, and when the high-quality crowd is screened, go to a high premium to snatch traffic. The premium does not come at will, and the proportion of the premium must be controlled according to the overall positioning of the store and the main target group.

3. You can adjust the ranking

Before and after the ranking will directly affect the click rate, conversion rate, collection and purchase and other data dimensions. The two factors that affect the ranking of the through train are: the weight of the A through train and the bid of the B keyword. There are many factors that affect the weight of the direct train, such as the quality score of the keyword, the selection of the keyword, the amount of the overall impression, the delivery, the bid and click rate, the conversion rate and so on.

4. You can adjust the time period and region of the delivery

Selecting the delivery time period and region will improve data dimensions such as crowd accuracy, click-through rate, and conversion rate.

The above content is some of the experience of Hubei Win Champion Education over the years. The direct train only serves as a pavement. If a store wants to make a greater breakthrough, it cannot rely on this aspect alone to make a breakthrough, but must make all the traffic entrance data of the store. To make a breakthrough, even if the through train is less or not, the store will have considerable traffic and high-quality data feedback.