Hubei wins the championship: What are the operations that lead to the downgrade of the store in the operation of the online store?
There are many factors that lead to the downgrade of the store, such as frequent logistics delays, false transactions, illegal operations, etc. When Taobao detects it, and we do not deal with it in time, the score of the store will drop, and the store will be downgraded. What are the situations we need to pay attention to? Hubei won the championship to share with you.
- The impact of the wrong product category
The impact of this problem is very serious. Stores are penalized. The Taobao system will make relevant recommendations based on the keywords searched by consumers. If the store’s product keywords are not related to the category, the store’s products cannot be displayed in front of the seller, which will make Taobao think that your product is not popular, and finally correct it. Downgrade your store.
- Modify the title
For the title, sellers are advised not to change the title. If the entire title is replaced, the keyword weight accumulated in the early stage of the product will be lost, and the Taobao system will re-evaluate the product. Therefore, when the seller modifies the title, it should not exceed 5 words, and do not replace keywords with high weight.
- Modify the first picture of the product
Some sellers consider the product unclickable and will replace the first image with a new image. If the effect of the new image is good, it is ok, but if it is not good, it is likely to be downgraded. Moreover, changing the main image of the product will also make the Taobao system think that you have secretly replaced the product and will also be downgraded. If the seller really wants to change the picture, you can change it to another picture, which is safer to modify.
- Modify product information
Under normal circumstances, when new products are put on the shelves, the system will calculate according to the attributes of the products, so as to give the products corresponding weights. If the seller modifies the product attributes, specifications, prices, etc. later, the rescue will make the system think that you are suspected of secretly changing the product, resulting in an invisible reduction of rights.
- Optimize the product details page
Typically, sellers optimize product detail pages with no or low conversions. If it is a small optimization, there is no problem, such as: image scaling, adding or deleting content, inserting some images, etc. However, some sellers often make extensive changes to detail pages, which can create illusions and illusions in the system. Causes the store to be implicitly downgraded.
If the product is close to the end of the shelf, it is not recommended for sellers to modify the product, because once modified, the previous basis of the product will be destroyed. If the store is secretly downgraded, the seller must find the problem, and then modify it according to the symptoms, so as to recover the loss.
Based on the above content, everyone should have a certain degree of understanding of the factors that reduce the right of the store. Hubei Win Champion Education advises all sellers that we must operate with integrity and standardize operations, so that we can do well in our own stores.