Winning Education: Where is the future of rural Taobao?
Rural Taobao has always been a key recommended project for live broadcast-related platforms due to its advantages in product base and various categories. Now, whether it can occupy a place on Taobao is a question that all Taobao people should think about. Share your experience when you win.
- What is rural Taobao? Rural Taobao is a project established by Alibaba for agricultural products.
The purpose is to allow farmers to list goods on Taobao through mobile phones, and realize the two-way circulation function of “online goods to the countryside” and “agricultural products to the city”. Rural Taobao was officially upgraded on June 1, 2019. The upgraded rural Taobao and mobile Taobao were combined into one, and mobile Taobao added a “hometown version” for the rural market.
Second, the problem of rural Taobao purchase
Regarding the purchase, for example, if you fancy a piece of clothing on the screen, you can directly find the store owner of “Rural Taobao” and ask him to fill in your placement address order. And you don’t have to rush to pay when you receive the goods, just put them on first. If you are satisfied, you can go to the store to pay. If you don’t like it, there is no problem. Just send the clothes to rural Taobao and return them.
Regarding selling, it is more convenient. The chestnuts in the field are ripe, call the store, the technicians will come to take pictures, discuss the price, and then your local products will be listed on Taobao. Once the order is received, it can be shipped. After the buyer confirms, the villagers can also choose to receive the payment in cash or remittance.
- Advantages of logistics and tools
The rapid increase in express delivery outlets has made it more convenient for farmers to receive express delivery, and physical trading is no longer the only option. At the same time, with the popularity of smartphones, many elderly farmers have also learned to use their mobile phones to shop online. In this way, compared with physical shopping, farmers prefer this method of independent online shopping, because it can not only satisfy their curiosity, but also spend more time choosing more suitable products.
Well, that’s it for the sharing of rural Taobao. Winning Education believes that rural Taobao is still a blue ocean at this stage. It needs people of insight to cultivate and sow seeds deeply, and I believe there will be a bright future.